{"id":1131,"date":"2020-04-12T21:23:04","date_gmt":"2020-04-12T21:23:04","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1131"},"modified":"2020-04-12T21:23:05","modified_gmt":"2020-04-12T21:23:05","slug":"site-uri-cu-anunturi-reclame","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/site-uri-cu-anunturi-reclame\/","title":{"rendered":"Despre site-urile cu anun\u021buri, profituri din reclame"},"content":{"rendered":"\n

C\u00e2t de mult SEO ar trebui ca s\u0103 fii de genul Publi24<\/a> sau OLX<\/a>!? Este una din dilemele pe care le-am auzit zilele trecute de la cineva cu un site de anun\u021buri publicitare. M\u0103 rog, formularea este oarecum aproximativ\u0103, nu re\u021bin eu exact, dar cam a\u0219a a zis. P\u0103i, vreau s\u0103 spun c\u0103 nici nu este aici miezul, nu la SEO \u0219i o s\u0103 v\u0103 explic.<\/p>\n\n\n\n

Deci, persoana respectiv\u0103 mi-a spus c\u0103 i-ar pl\u0103cea desigur s\u0103 aib\u0103 un site de talia celor de genul OLX, este convins c\u0103 la marile site-uri de publicitate lucreaz\u0103 o armat\u0103 de oameni la SEO. \u0218i c\u0103 \u0219tie c\u0103 nu va ajunge niciodat\u0103 ca ele.<\/p>\n\n\n\n

\u00cenainte de a trece la subiectul propriu-zis vreau s\u0103 v\u0103 spun c\u0103 asta este filosofia fraierilor. C\u0103 n-au \u0219anse, c\u0103 ei \u0219tiu c\u0103 \u201e\u0103ia\u201d sunt mai buni, c\u0103 \u201eda, eu nu sunt la nivelul lor, ei au\u201d \u0219i tot felul de bla-bla-uri de-astea pentru copii mici. Dac\u0103 a\u0219a g\u00e2nde\u0219te cineva care intr\u0103 \u00eentr-o competi\u021bie, \u00eentr-un business\u2026 p\u0103i la ce mai intr\u0103!? De ce se bag\u0103-n seam\u0103?<\/p>\n\n\n\n

S\u0103 vrei s\u0103 contezi \u00een c\u0103ut\u0103rile Google este ca la un concurs de atletism, probele de fond. Sau chiar cros, da, poate e mai potrivit crosul. Intri \u0219i fugi! S\u0103 fugi mai repede dec\u00e2t ceilal\u021bi nu este suficient, nici m\u0103car necesar. Ci s\u0103-\u021bi dozezi eforturile, s\u0103 stai \u00een spatele malacului de care \u021bi-e team\u0103 \u0219i s\u0103 ai sprintul de final. C\u00e2nd \u0103luia-i crap\u0103 pl\u0103m\u00e2nii tu s\u0103 treci pe l\u00e2ng\u0103 el. A\u0219a v\u0103d eu.<\/p>\n\n\n\n

Con\u021binutul site-ului. Publicitatea \u0219i traficul<\/h2>\n\n\n\n

Bun, deci SEO, la un site publicitar, c\u0103 e OLX sau anun\u021buri66<\/strong><\/a>, cam la acela\u0219i lucru se refer\u0103, tot titluri, descrieri, meta \u0219i de fapt e vorba de con\u021binut, de felul \u00een care este pus \u00een site. Asta este toat\u0103 diferen\u021ba, con\u021binutul. C\u0103ci, vre\u021bi sau nu s\u0103 accepta\u021bi ideea, dac\u0103 ave\u021bi un site cu 1000 de anun\u021buri \u0219i sunte\u021bi \u00eenapoia unuia cu 100, asta \u00eenseamn\u0103 c\u0103 a\u021bi gre\u0219it ceva. \u0218i r\u00e2d copiii!<\/p>\n\n\n\n

Bun, deci pentru ca Google s\u0103 v-arate \u00een fa\u021b\u0103 trebuie s\u0103 ave\u021bi anun\u021buri, clar. \u0218tiu c\u0103 pare simplu, a\u0219a, vorbind de pe margine, dar chiar este. Singura condi\u021bie ca s\u0103 ob\u021bine\u021bi anun\u021buri este ca s\u0103 ave\u021bi vizitatori care-\u0219i pun ofertele, cererile, etc.<\/p>\n\n\n\n

A\u021bi putea ca prin SEO efectiv, prin felul \u00een care gestiona\u021bi codul surs\u0103, s\u0103 determina\u021bi publicul s\u0103 se \u00eenscrie pe site-ul dvs.? S\u0103 fi\u021bi \u00eenaintea unuia ca OLX-ul? Sau m\u0103car pe-acolo, pe l\u00e2ng\u0103 el?  Opinia \u0219i experien\u021ba mea sunt categorice \u00een acest sens. NU! V\u0103 mai trebuie ceva: bani!<\/p>\n\n\n\n

Cum se lanseaz\u0103 un ziar, un site<\/h3>\n\n\n\n

Lansarea unui site cu care s\u0103 face\u021bi bani seam\u0103n\u0103 cu lansarea unui ziar. Mai demult, c\u00e2nd ziarele erau tip\u0103rite, c\u00e2nd structura lor organizatoric\u0103 cerea o redac\u021bie, compartiment de difuzare \u0219i serviciile unei tipografii, re\u021beta de lansare a unei publica\u021bii avea principiile urm\u0103toare.<\/p>\n\n\n\n

\u00cen primul r\u00e2nd se f\u0103cea o redac\u021bie cu jurnali\u0219ti capabili. Te asigurai de ni\u0219te oameni care erau conecta\u021bi la distribu\u021bie, adic\u0103 \u0219tiau cam cum se fac v\u00e2nz\u0103rile. Tipografia era un element vital, dac\u0103 nu era asta, nu era nimic. Hai c\u0103 redactorii \u00eei g\u0103seai cumva, \u0219oferi care s\u0103 duc\u0103 ziarele la chio\u0219curi mai g\u0103seai, dar tipografiile nu erau chiar foarte numeroase. Leg\u0103tura \u00eentre toate aceste elemente era asigurat\u0103 cu fonduri de aruncat \u00een v\u00e2nt!<\/p>\n\n\n\n

\u00cen general, dac\u0103 doreai s\u0103 ie\u0219i pe pia\u021b\u0103 cu un ziar trebuia s\u0103 ai bani pentru cel pu\u021bin \u0219ase luni de func\u021bionare. Vreau s\u0103 spun func\u021bionare f\u0103r\u0103 profit. Dac\u0103 aveai banii ace\u0219tia \u0219i te ducea capul, puteai s\u0103 speri c\u0103 vei rezista \u0219i \u00ee\u021bi vei atinge scopul. Scopul unui ziar putea fi crearea unei averi, ob\u021binerea de influen\u021b\u0103, \u00eentemeierea unei cariere politice.<\/p>\n\n\n\n

Un site se lanseaz\u0103 cam tot a\u0219a, cu mici diferen\u021be. Dac\u0103 ne referim la categoria site-urilor de anun\u021buri, toate s-au promovat \u00een primul r\u00e2nd prin publicitate. Reclam\u0103 masiv\u0103 la TV, radio \u0219i \u00een alte site-uri, m\u0103 rog, peste tot pe unde se putea. Trebuia ca \u00eenainte de  face reclam\u0103 pentru al\u021bii s\u0103-\u0219i fac\u0103 propria publicitate.<\/p>\n\n\n\n

A\u0219a se ob\u021bine traficul necesar. Oamenii sunt \u00eendemna\u021bi s\u0103 acceseze site-urile promovate \u0219i s\u0103 le foloseasc\u0103. Astfel, un OLX aduna anun\u021buri, iar foarte cur\u00e2nd nu mai e cazul s\u0103-\u0219i fac\u0103 reclam\u0103 \u00een alte p\u0103r\u021bi \u0219i \u00eencepe o perioad\u0103 de amortizare a investi\u021biilor, apoi ob\u021bine profit.<\/p>\n\n\n\n

Profitul de dup\u0103 lansare<\/h3>\n\n\n\n

La ziare, profitul se asigura din reclam\u0103. Dac\u0103 ziarul era citit, asta se observa din audituri, atunci aveai \u0219i pagini de reclam\u0103. Un ziar obi\u0219nuit nu tr\u0103ia din anun\u021buri, nici pe departe. Desigur, ziarele destinate publicit\u0103\u021bii, exclusiv anun\u021burilor \u0219i reclamelor, aveau o politic\u0103 adaptat\u0103 acestui scop. Dar ziarele a\u0219a cum le \u0219tim noi\u2026 nu f\u0103ceau bani dec\u00e2t din a\u0219a-zisa marea publicitate. Nici m\u0103car abonamentele nu erau o surs\u0103 de finan\u021bare.<\/p>\n\n\n\n

Ca s\u0103 ob\u021bii audien\u021b\u0103 \u00eenjurai prefectura, consiliul jude\u021bean, partidele\u2026 pe toat\u0103 lumea. Apoi, ca s\u0103-\u021bi astupe gura, aceste institu\u021bii ale statului pl\u0103teau anun\u021buri de angajare, hot\u0103r\u00e2ri de consiliu, tot felul de acte pe care erau obliga\u021bi prin lege s\u0103 le publice. A\u0219a mergeau lucrurile. \u00cenjurai p\u00e2n\u0103 \u021bi se lua frica. Apoi, veneau singuri la tine \u0219i-\u021bi d\u0103deau bani. A\u0219a este \u0219i acum, nu s-a schimbat nimic. Din aceast\u0103 cauz\u0103 sintagma de \u201epres\u0103 liber\u0103\u201d este doar o poveste pentru copii.<\/p>\n\n\n\n

Un site care tr\u0103ie\u0219te pe picioarele lui are reclam\u0103 \u00een el. S\u0103 ob\u021bii clien\u021bi care-\u0219i fac publicitate la tine \u00een site este o adev\u0103rat\u0103 provocare. Este marketing \u0219i de cele mai multe ori are chiar \u0219i un SEO de mai proast\u0103 calitate. A\u0219 putea s\u0103 enum\u0103r c\u00e2teva site-uri cu construc\u021bie de toat\u0103 jena dar care trpiesc din reclame. De ce? Pentru c\u0103 managerii lor au sim\u021b comercial.<\/p>\n\n\n\n

Presa \u0219i publicitatea din Rom\u00e2nia<\/h2>\n\n\n\n

Rom\u00e2nia nu este un caz izolat. Treburile astea nu se fac aici mai altfel dec\u00e2t \u00een alt\u0103 parte. Singura deosebire dintre ziarele \u0219i site-urile de \u0219tiri sau publicitate de aici sau din SUA, de exemplu, este nivelul de corectitudine. Iar stilul acesta onest de a face afaceri, de a face pres\u0103, nu se datoreaz\u0103 neap\u0103rat inteligen\u021bei oamenilor de afaceri care dirijeaz\u0103 presa \u0219i publicitatea. Nu, corectitudinea este impus\u0103 de func\u021bionarea institu\u021biilor statului. Invers, ajungem la corup\u021bie. \u0218i cred c\u0103 am spus totul.<\/p>\n\n\n\n

Concluzie<\/h3>\n\n\n\n

Vre\u021bi s\u0103 lansa\u021bi un ziar, un site? V\u0103 trebuie \u00een primul r\u00e2nd bani. Ca s\u0103 lucra\u021bi o perioad\u0103 \u00een gol \u0219i f\u0103r\u0103 s\u0103 a\u0219tepta\u021bi c\u00e2\u0219tiguri. Abia apoi v\u0103 g\u00e2ndi\u021bi la recuperarea investi\u021biilor \u0219i abia apoi la profit. Deci bani \u0219i r\u0103bdare\u2026<\/p>\n\n\n\n

\u2192 Cite\u0219te \u0219i \u201eScriitor de site-uri; esen\u021ba de redactor web<\/strong><\/a>\u201d dac\u0103 te preocup\u0103 de ce un site poate fi mai bun dec\u00e2t altul. Dac\u0103 vrei s\u0103 \u00een\u021belegi influen\u021ba pe care o poate avea SEO la deosebirea \u00eentre dou\u0103 publica\u021bii online. Este un articol de pe un site de-al meu pe care, din p\u0103cate, apuc foarte greu s\u0103-l men\u021bin \u0219i s\u0103-l \u00eemprosp\u0103tez. Dar, a\u0219a cum am scris \u0219i \u00een articol, la transferul din mediul tip\u0103rit c\u0103tre cel online, nu s-a pierdut nimic. Doar \u0219i-a schimbat forma.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cum se promoveaz\u0103 un site care con\u021bine anun\u021buri si cum ob\u021bine acesta reclame. O compara\u021bie \u00eentre lansarea unui ziar \u0219i a unui site… […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[159,162,161,160,44,158],"class_list":{"0":"post-1131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bolboro-seo","8":"tag-cum-se-face-profitul","9":"tag-promovarea-unui-site","10":"tag-publicitatea-in-site-uri","11":"tag-reclama-din-site","12":"tag-seo","13":"tag-site-uri-cu-anunturi"},"yoast_head":"\nDespre site-uri cu anunturi si reclame. Publicitatea si promovarea<\/title>\n<meta name=\"description\" content=\"Site-urile cu anunturi si reclame au ele \u00een\u0219ile nevoie de publicitate \u00eentr-o prim\u0103 faz\u0103. 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