{"id":1161,"date":"2020-05-07T08:46:33","date_gmt":"2020-05-07T08:46:33","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1161"},"modified":"2020-05-11T11:58:06","modified_gmt":"2020-05-11T11:58:06","slug":"optimizare-wordpress-despre-seo","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/optimizare-wordpress-despre-seo\/","title":{"rendered":"Optimizare wordpress. Despre aceast\u0103 abureal\u0103 SEO\u2026"},"content":{"rendered":"\n

\u00cenc\u0103rcarea imaginilor \u0219i \u00een wordpress este primul pas spre procesul de optimizare \u0219i promovarea a site-ului. Este primul element de SEO. De cele mai multe ori este at\u00e2t de neglijat \u00eenc\u00e2t are efecte catastrofale. \u00cen r\u00e2ndurile urm\u0103toare am s\u0103 v\u0103 \u00eenv\u0103\u021b cum s\u0103 fi\u021bi siguri c\u0103 face\u021bi bine. Este primul pas \u00een optimizarea site-urilor realizate \u00een wordpress. Dar este valabil \u0219i pentru celelalte.<\/p>\n\n\n\n

Primul pas: nu v\u0103 \u00eencrede\u021bi \u00een auto-\u0219tiutori!<\/h2>\n\n\n\n

Una din cuno\u0219tin\u021bele mele mi-a m\u0103rturisit c\u0103 nu \u0219tie ce s\u0103-i mai fac\u0103 la site. Adic\u0103 s\u0103-l fac\u0103 mai cunoscut. La sugestia mea de a-i face o optimizare SEO a z\u00e2mbit \u0219i mi-a spus lu\u00e2ndu-\u0219i un aer superior: \u201eAuzi, chestia asta cu SEO este o mare abureal\u0103! A\u0219a cred eu. \u0218i am ajuns la concluzia c\u0103 nu e nimic de capul ei. A\u0219a mi-au spus \u0219i c\u00e2\u021biva prieteni de-ai mei care au \u0219i ei site-uri, c\u0103 dac\u0103 vreau s\u0103 fiu cunoscut, atunci trebuie s\u0103 pl\u0103tesc la Google, s\u0103 dau anun\u021buri\u2026\u201d<\/p>\n\n\n\n

\u2192 Diferen\u021ba dintre promovarea organic\u0103 \u0219i cea prin AdWords<\/a><\/strong><\/p>\n\n\n\n

Din nou, ideea c\u0103 mi-a zis mie cineva! Este una dintre cele mai sigure capcane \u00een care poate c\u0103dea cineva. Subiectul la mod\u0103 din zilele acestea este s\u0103 fii atent c\u00e2nd \u00ee\u021bi alegi sursa de informare. Or, \u00een mod logic, dac\u0103 te informezi de la incompeten\u021bi vei primi informa\u021bii incompetente. Sau de la oameni deprofesionaliza\u021bi, vei primi informa\u021bii ie\u0219ite din actualitate.<\/p>\n\n\n\n

\u2192 Promoveaz\u0103-te singur, \u00eenva\u021b\u0103 SEO de la Google!<\/a> (Nu de la auto\u0219tiutori…)<\/strong><\/p>\n\n\n\n

Am reu\u0219it s\u0103-i c\u00e2\u0219tig \u00eencrederea \u0219i s\u0103-i fac o scurt\u0103 analiz\u0103 a site-ului. Un fel de mic audit SEO. Rezultatele au fost surprinz\u0103toare din punctul lui de vedere.<\/p>\n\n\n\n

Primele informa\u021bii c\u0103tre Google. \u00cenc\u0103rcarea fotografiilor<\/h2>\n\n\n\n

\u00centotdeauna am sus\u021binut c\u0103 nimeni nu poate fi un mai bun administrator de site dec\u00e2t propria sa persoan\u0103. Ce vreau s\u0103 spun cu asta? C\u0103 la fel ca \u00eentr-un proces la judec\u0103torie, unde nimeni nu poate fi mai bun avocat dec\u00e2t dvs. \u00een\u0219iv\u0103, \u00een administrarea unui site este la fel. Adic\u0103 dvs. sunte\u021bi cel care face legea, cum se spune. Dvs stabili\u021bi con\u021binutul, dvs stabili\u021bi ce informa\u021bii se public\u0103 \u0219i care trebuie s\u0103 fie promovate. Este o sarcin\u0103 important\u0103. Poate fi cople\u0219itoare. Totu\u0219i, alunga\u021bi g\u00e2ndul c\u0103 s\u0103 face\u021bi optimizare pentru wordpress este ceva foarte dificil.<\/p>\n\n\n\n

\u00cen func\u021bie de modul \u00een care v\u0103 administra\u021bi site-ul ob\u021bine\u021bi dou\u0103 rezultate posibile. Unul este acela de promovare a site-ului. Cel\u0103lalt este opusul, adic\u0103 v\u0103 poate \u00eengropa afacerea.<\/p>\n\n\n\n

Cuno\u0219tin\u021ba asta a mea are un magazin online. \u0218i-l administra singur. Foarte bine, nu aici este dificultatea. Problema lui a fost c\u0103 nu a f\u0103cut bine. Atunci c\u00e2nd \u00eenc\u0103rca\u021bi o imagine \u0219i-i face\u021bi optimizare \u00een wordpress este bine s\u0103-i atribui\u021bi c\u00e2t mai multe informa\u021bii. Google sau alte motoare de c\u0103utare vor citi aceste informa\u021bii \u0219i le vor folosi.<\/p>\n\n\n\n

Optimizare \u0219i \u00eencarcare imagini \u00een wordpress<\/h3>\n\n\n\n

Atunci c\u00e2nd v\u0103 fotografia\u021bi produsele \u0219i le desc\u0103rca\u021bi din aparatul de fotografiat, acestea vor primi un nume oarecare. De exemplu IMG-1233-20200517.jpg<\/em> sau Olympus-33467.jpg<\/em> sau cine \u0219tie ce alt\u0103 combina\u021bie. Nici nu este important cum se vor numi. Dvs trebuie s\u0103 le schimba\u021bi. Ve\u021bi \u00een\u021belege mai departe de ce.<\/p>\n\n\n\n

La fel, dac\u0103 lua\u021bi o imagine de pe net, chiar dac\u0103 este liber\u0103 de drepturi de autor. Nu v\u0103 ajut\u0103 cu nimic dac\u0103 fotografia are numele de Screenshoot 2020-04-07 at 1.07.23 PM.jpg<\/em>. A\u0219a cum se vede \u00een imaginea de mai jos.<\/p>\n\n\n\n

WordPress-ul atribuie titluri \u0219i denumiri ale imaginii dup\u0103 numele fi\u0219ierelor. Or, dac\u0103 dvs sunte\u021bi Google, ce \u00een\u021belege\u021bi dintr-un site care are imagini cu numele de \u201escreenshoot\u201d? Despre ce crede\u021bi c\u0103 e site-ul acela? \u00cen niciun caz despre po\u0219ete, cum este al cuno\u0219tin\u021bei mele, \u00een cazul de fa\u021b\u0103.<\/p>\n\n\n\n

\"optimizare<\/a>
Optimizarea imaginilor in wordpress. Un exemplu de introducere eronat\u0103 a con\u021binutului. Numele este absolut irelevant, lipsesc elementele de descriere a imaginii. Plus, niste portofele sunt trecute la ghiozdane, dar asta deja nici nu mai conteaz\u0103…<\/figcaption><\/figure><\/div>\n\n\n\n

Atribui\u021bi elemente de identitate imaginii<\/h3>\n\n\n\n

C\u00e2mpul \u201eText alternativ\u201d are un rol important \u00een optimizarea site-ului. Pe scurt, se va reg\u0103si \u00een codul surs\u0103 al paginii. Astfel, dac\u0103 ave\u021bi o imagine cu o ma\u0219in\u0103 pe care vre\u021bi s\u0103 o vinde\u021bi scrie\u021bi simplu \u201eRenault Clyo 2016\u201d nu v\u0103 angaja\u021bi \u00een a scrie o poveste sau o reclam\u0103. At\u00e2t, unul, dou\u0103 -trei cuvinte despre ce este imaginea.<\/p>\n\n\n\n

Textul asociat imaginii \u00een wordpress<\/h3>\n\n\n\n

Este acel mic fragment care va apare sub imaginea pe care o pune\u021bi pe site. Este important, e locul de unde Google \u00ee\u0219i ia informa\u021bii. Face parte din elementele esen\u021biale de SEO.<\/p>\n\n\n\n

Descrierea imaginii<\/h3>\n\n\n\n

Acesta este un c\u00e2mp pe care cele mai multe teme de wordpress nu-l afi\u0219eaz\u0103. Este util \u00eens\u0103 pentru ca Google s\u0103 \u00een\u021beleag\u0103 mai bine imaginea \u0219i con\u021binutul ei.<\/p>\n\n\n\n

\"optimizare<\/a>
Cam a\u0219a ar trebui s\u0103 arate informa\u021biile despre o imagine incarcata in wordpress. Orice optimizare SEO incepe de la materialul pe care-l introduceti in site…<\/figcaption><\/figure>\n\n\n\n

Efectele SEO ale imaginilor dintr-un site<\/h2>\n\n\n\n

Ar fi gre\u0219it s\u0103 \u00een\u021belege\u021bi c\u0103 dac\u0103 ve\u021bi introduce aceste elemente la imagini, gata, ave\u021bi optimizare \u00een wordpress. C\u0103 a\u021bi rezolvat partea de optimizare SEO. Gratis \u0219i f\u0103cut\u0103 de dvs. Nu, nici pe departe. Dar este unul din elementele obligatorii care trebuie puse la punct.<\/p>\n\n\n\n

Dac\u0103 respecta\u021bi aceste reguli \u00een ceea ce prive\u0219te imaginile puse \u00een site-ul dvs wordpress, ave\u021bi ceva important. Google va pricepe c\u0103 este un site despre po\u0219ete, despre ma\u0219ini, despre turism, despre orice ar fi fotografiile dvs. \u00cen corela\u021bie cu alte elemente din site va \u00een\u021belege con\u021binutul site-ului dvs. \u0218i-l va \u00eencadra acolo unde trebuie.<\/p>\n\n\n\n

Acestea fiind spuse, v\u0103 doresc succes. \u00cen urma demonstra\u021biei pe care vi-am rezumat-o \u0219i dvs eu mai am un client. Iar no\u021biunea despre abureal\u0103 SEO este f\u0103r\u0103 acoperire. Dup\u0103 cum s-a dovedit mai sus.<\/p>\n\n\n\n

\u2192 Mai pute\u021bi citi despre optimizare de imaginilor pentru site-uri \u00een wordpress \u0219i din articolul de pe DigitalSkills.ro<\/a><\/strong>. Este pu\u021bin mai vechi, dar \u00een principiu sunt informa\u021bii corecte.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO nu este o \u0219tiin\u021b\u0103 pentru genii, putem s\u0103 ne administr\u0103m singuri propriul site. Dar trebuie s\u0103 \u0219tim ce facem, altfel ne putem \u00eengropa afacerea. […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[169,166,167,168,141,105],"class_list":{"0":"post-1161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-imaginea-in-wordpress","9":"tag-optimizare-wordpress","10":"tag-optimizarea-fotografiilor","11":"tag-seo-pentru-wordpress","12":"tag-site-uri-in-wordpress","13":"tag-timisoara-2"},"yoast_head":"\nOptimizare wordpress. Despre aceast\u0103 abureal\u0103 SEO<\/title>\n<meta name=\"description\" content=\"Puteti face singuri SEO si orice optimizare la site-uri in wordpress. 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