{"id":118,"date":"2014-02-03T09:15:30","date_gmt":"2014-02-03T09:15:30","guid":{"rendered":"http:\/\/www.789.ro\/blog\/?p=118"},"modified":"2014-02-03T17:42:59","modified_gmt":"2014-02-03T17:42:59","slug":"capcana-a-prea-multor-link-uri","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/capcana-a-prea-multor-link-uri\/","title":{"rendered":"Capcana a prea multor link-uri"},"content":{"rendered":"<p align=\"JUSTIFY\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-119\" alt=\"link\" src=\"http:\/\/www.789.ro\/blog\/wp-content\/uploads\/2014\/02\/link.jpg\" width=\"222\" height=\"186\" \/>Spuneam \u00een articolul trecut (cel cu \u0219obolanii SEO) c\u0103 a murit seo-blogging-ul. Adic\u0103 nu eu am spus c\u0103 a murit, ci Matt Cutts de la Google, responsabilul lor \u00een ceea ce prive\u0219te spam-ul \u0219i c\u0103ut\u0103rile, eu doar v\u0103 informam care este optica \u00een aceat\u0103 privin\u021b\u0103. Ce \u00eenseamn\u0103 asta? \u00censeamn\u0103 c\u0103, printre altele, a devenit inutil s\u0103 te faci c\u0103 urm\u0103re\u0219ti bloguri, comentezi acolo \u0219i tu ceva, lectura ziarelor on-line unde pui un comentariu de\u0219tept de genul \u201eda, a\u0219a e\u201d iar toate \u0219mecheriile astea s\u0103 aib\u0103 ca finalitate o leg\u0103tur\u0103 spre site-ul t\u0103u, blogul t\u0103u sau pagina de Facebook, iar mai departe, datorit\u0103 acestei idei geniale s\u0103 fii bine v\u0103zut de Google. De fapt SEO-ul t\u0103u s\u0103 fie perfect, ceea ce v\u0103 spun \u0219i eu c\u0103 nu mai este adev\u0103rat. Cine are un blog \u0219tie ce \u00eenseamn\u0103 asta \u0219i a sim\u021bit pe pielea lui cum e s\u0103 \u0219tergi zilnic pingback-urile chineze\u0219ti \u0219i ruse\u0219ti, a\u0219adar va \u00een\u021belege de ce nu mai conteaz\u0103 chestiile astea \u0219i de ce este bine c\u0103 nu mai au importan\u021b\u0103.<!--more--><\/p>\n<p align=\"JUSTIFY\">Pe cale de consecin\u021b\u0103, ca s\u0103 dezvolt\u0103m aceast\u0103 discu\u021bie despre utilitatea re\u021belei tale de leg\u0103turi pe care \u021bi-ai construit-o ani de zile (poate) sau ai dat bani grei la firme de SEO care s\u0103 \u021bi-o realizeze, ar \u00eensemna c\u0103 linkurile tale au devenit inutile. Vax! Zero! A\u0219a s\u0103 fie!? Personal, am unele dubii referitor la aceast\u0103 interpretare \u0219i o s\u0103 vede\u021bi de ce.<\/p>\n<p align=\"JUSTIFY\">\u00cen manulaul s\u0103u de bune practici ( Search Engine Optimization Starter Guide ), cei de la Google se refer\u0103 la un anume gen de leg\u0103turi, respectiv de promovare prin backlink-uri. Mai exact, nu se spune nicidecum c\u0103 dac\u0103 e\u0219ti \u00eenscris \u00een directoare, c\u0103 ai leg\u0103turi spre tine, etc. e\u0219ti considerat un spamer. Dimpotriv\u0103, se face referire, \u0219i nu numai acolo ci \u0219i \u00een alte surse provenind de la Google sau medii apropiate, c\u0103 este important\u0103 calitatea acestor leg\u0103turi. De exemplu, ai un site care promoveaz\u0103 un atelier de confec\u021bionat m\u0103nu\u0219i din piele, iar leg\u0103turi spre tine apar din cele mai diverse locuri. Dac\u0103, de exemplu, cele mai multe linkuri spre tine sunt cele dinspre site-uri cu fotografii deocheate, cu \u201epi\u021bipoance\u201d sau v\u00eenz\u0103ri de garsoniere \u00een Dubai, este limpede efectul pe care \u00eel va ob\u021bine pozi\u021bionarea site-ului t\u0103u.<\/p>\n<p align=\"JUSTIFY\">Ca s\u0103 rezum, exist\u0103 \u00een ghidul respectiv o fraz\u0103 care spune cam a\u0219a: aten\u021bie, practicile duse la extrem pot d\u0103una performan\u021belor \u00een c\u0103utare pentru site-ul dvs! Clar, mai este nevoie de ad\u0103ugat vreun comentariu!?<\/p>\n<p align=\"JUSTIFY\">Acum, de la teorie la practic\u0103. Ce ar trebui s\u0103 \u00eenve\u021be mediul rom\u00e2nesc de promovare SEO \u0219i de realizare a unei \u201ebiblioteci\u201d sau re\u021bele de linkuri? Adic\u0103 nu promotorii \u00een sine, m\u0103 refer la firmele \u0219i persoanele \u201eexpert SEO\u201d, ci aceia care chiar au nevoie de a\u0219a ceva, de servicii de promovare \u0219i de optimizare ale site-urilor. Cel mai scurt \u0219i mai complet r\u0103spuns poate fi urm\u0103torul: ave\u021bi grij\u0103 unde este listat site-ul dvs! Exist\u0103 firme de promovare care \u00eentr-adev\u0103r v\u0103 \u00eenscriu site-ul \u00een 146 de directoare (am dat \u0219i eu un num\u0103r la \u00eent\u00e2mplare!) dar felul \u00een care ace\u0219ti \u201epromotori\u201d fac alegerea directoarelor nu este cea mai potrivit\u0103. Adic\u0103 este de la sine \u00een\u021beles c\u0103 o al\u0103turare a unui cabinet de consultan\u021b\u0103 cu o firm\u0103 de reparat pantofi nu este cea mai benefic\u0103, un importator-distribuitor de semin\u021be agricole nu prea are ce c\u0103uta \u00een site-uri care promoveaz\u0103 DVD-uri cu filme poli\u021biste, \u0219cl&#8230;<\/p>\n<p align=\"JUSTIFY\">Calitatea conteaz\u0103, nu num\u0103rul! O sugestie personal\u0103 ar fi s\u0103 v\u0103 \u00eenscrie\u021bi singur site-ul \u00een c\u00e2te directoare dori\u021bi, astfel pute\u021bi singur s\u0103 v\u0103 face\u021bi idee dac\u0103 al\u0103turarea respectiv\u0103 cu alte site-uri sau bloguri este cea mai potrivit\u0103<\/p>\n<p align=\"JUSTIFY\">De fapt, chiar tendin\u021ba general\u0103 de c\u0103utare este aceea de surse de \u00eencredere, iar Google are chiar implementat un algoritm propriu de clasare a surselor. Nu numai Google, dar \u0219i Bing sau Yahoo tocmai acest lucru se str\u0103duiesc s\u0103 fac\u0103. \u0218i nu o fac dintr-un motiv altruist, de bine general oferit omenirii \u0219i mediului de afaceri, nu, ci pur \u0219i simplu pentru c\u0103 \u00eentre motoarele de c\u0103utare exist\u0103 o concuren\u021b\u0103 acerb\u0103 pe pia\u021ba publicit\u0103\u021bii. Au nevoie s\u0103 ofere servicii c\u00e2t mai bune, pentru a ob\u021bine c\u00e2t mai multe contracte. Ca atare, s\u0103 dea drept rezultate ni\u0219te c\u0103ut\u0103ri c\u00e2t mai exacte \u0219i relevante.<\/p>\n<p align=\"JUSTIFY\">\u00cen ceea ce prive\u0219te pe autorii de con\u021binut, toate cele spuse mai sus s-ar putea rezuma \u00eentr-o singur\u0103 fraz\u0103: Scrie\u021bi \u0219i realiza\u021bi lucuri de calitate, cu con\u021binut unic \u0219i original iar lumea va ajunge la dvs.! Iar pentru cei care au nevoie de promovare, s\u0103-\u0219i aleag\u0103 partenerii cu aten\u021bie. Cine se autointituleaz\u0103 expert SEO precis are o tolb\u0103 de \u021bepe \u00een preg\u0103tire&#8230;<\/p>\n<p align=\"JUSTIFY\">\u0218i o ultim\u0103 fraz\u0103, adresat\u0103 celor care \u00eenc\u0103 mai consider\u0103 c\u0103 page-rank-ul unui site este un criteriu determinat \u00een clasarea acestuia: nu mai prosti\u021bi clien\u021bii, asta a fost valabil \u00een urm\u0103 cu c\u00e2\u021biva ani! (N-ave\u021bi dec\u00e2t s\u0103 verifica\u021bi&#8230;) Iar cei pentru care nu \u0219tiu ce \u00eenseamn\u0103 un page-rank, pe scurt, este num\u0103rul de link-uri spre pagina ta. Tocmai am explicat mai sus c\u00e2t de d\u0103un\u0103tor poate fi s\u0103 ai zeci-sute de link-uri spre tine, \u00een compara\u021bie cu dou\u0103-trei, dar bune. Cam asta este \u0219i noul SEO, dar prea pu\u021bini bag\u0103 la cutie!<\/p>\n<div class=\"fb-like\" data-href=\"http:\/\/www.789.ro\/blog\/?p=118\" data-width=\"200\" data-layout=\"button_count\" data-action=\"like\" data-show-faces=\"false\" data-share=\"true\"><\/div>\n<p><a title=\"profil Google+\" href=\"https:\/\/google.com\/+MateiBiteamediator\/posts\" target=\"_blank\">scris de Matei Bitea<\/a><\/p>\n<p><!-- Plaseaza aceasta eticheta acolo unde doresti sa se afiseze butonul +1. --><\/p>\n<div class=\"g-plusone\" data-size=\"medium\" data-annotation=\"inline\" data-width=\"150\"><\/div>\n<p><!-- Plaseaza aceasta eticheta dupa ultima eticheta pentru butonul +1. --><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\nwindow.___gcfg = {lang: 'ro'};(function() {\n    var po = document.createElement('script'); po.type = 'text\/javascript'; po.async = true;\n    po.src = 'https:\/\/apis.google.com\/js\/platform.js';\n    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);\n  })();\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u00a0Spuneam \u00een articolul trecut (cel cu \u0219obolanii SEO) c\u0103 a murit seo-blogging-ul. Adic\u0103 nu eu am spus c\u0103 a murit, ci Matt Cutts de la Google, responsabilul lor \u00een ceea ce prive\u0219te spam-ul \u0219i c\u0103ut\u0103rile, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.789.ro\/blog\/capcana-a-prea-multor-link-uri\/\" title=\"Capcana a prea multor link-uri\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[19],"class_list":{"0":"post-118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-seo","7":"tag-link"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capcana a prea multor link-uri | SEO Timisoara. 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