{"id":1206,"date":"2020-05-28T10:20:40","date_gmt":"2020-05-28T10:20:40","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1206"},"modified":"2020-05-28T11:00:06","modified_gmt":"2020-05-28T11:00:06","slug":"fabrica-de-stele-de-la-google-date-structurate","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/fabrica-de-stele-de-la-google-date-structurate\/","title":{"rendered":"Fabrica de stele de la Google. Date structurate, pe b\u0103be\u0219te…"},"content":{"rendered":"\n

Cu ani \u00een urm\u0103 cei de la Google ne spuneau s\u0103 nu ne baz\u0103m pe like-urile primite pe FaceBook. C\u0103 num\u0103rul de like-uri ale unei pagini nu influen\u021beaz\u0103 SEO, adic\u0103 dac\u0103 e\u0219ti \u00een fa\u021b\u0103 sau mai \u00een spate, asta nu vine \u00een niciun caz de la c\u00e2te like-uri prime\u0219ti. Aveau \u0219i dreptate s\u0103 procedeze a\u0219a, pentru c\u0103 publicitatea devenea ceva exclusiv pentru cei cu bani. \u00cen detrimentul calit\u0103\u021bii.<\/p>\n\n\n\n

            V\u0103 aduce\u021bi aminte, existau tot felul de firme sau \u00eentreprinz\u0103tori pe FaceBook care promiteau o sut\u0103 de like-uri pe zi. Dou\u0103 sute, trei sute, o mie!… Iar dac\u0103 erai \u00een c\u0103utarea unui serviciu vedeai c\u00e2t like-uri are pagina acelei firme \u0219i c\u0103deai pe spate, oau, ce buni sunt \u0103\u0219tia! Erai un prost!<\/p>\n\n\n\n

\u2192 We Don\u2019t Use Twitter Or Facebook Social Signals To Rank Pages<\/a><\/strong><\/p>\n\n\n\n

            De fapt \u00eentotdeauna a fost a\u0219a, publicitatea se f\u0103cea pe bani. Doar banii conteaz\u0103 \u00een business. Or, Google, pe atunci, se erija \u00een a vrea s\u0103 ar\u0103te lumii c\u0103 este o corpora\u021bie echitabil\u0103. Adic\u0103 una care ofer\u0103 dou\u0103 tipuri de promovare. Una pe bani, clasic\u0103, iar alta datorat\u0103 exclusiv calit\u0103\u021bii. Respectiv a\u0219a numita promovare organic\u0103, datorat\u0103 traficului organic, acela care exist\u0103 doar pentru c\u0103 cineva sau ceva este at\u00e2t de bun \u00eenc\u00e2t \u00eel caut\u0103 lumea.<\/p>\n\n\n\n

            De fapt, conceptul acesta de publicitate va \u00eemp\u0103r\u021bi lumea \u00een dou\u0103. Vorbesc de lumea celor care se ocup\u0103 de marketing, de publicitate, de SEO. Vor fi mereu dou\u0103 feluri de oameni: unul care d\u0103 tot timpul banii pe prostii, iar ceilal\u021bi pl\u0103tesc o dat\u0103 \u0219i bine…<\/p>\n\n\n\n

\"seo<\/a>
SEO cu stelu\u021be… <\/figcaption><\/figure><\/div>\n\n\n\n

Impulsul social e valabil la sex, nu la motoarele de c\u0103utare<\/h2>\n\n\n\n

            A\u0219a ziceau cei de la Google, s\u0103 st\u0103m lini\u0219ti\u021bi, ei nu vor \u021bine cont niciodat\u0103 de impulsurile din re\u021belele de socializare. S\u0103 nu ne uit\u0103m la astea. \u0218i aveau dreptate, \u0219i Matt Cutts \u0219i John Mueller mai t\u00e2rziu spuneau c\u0103 Google e altceva. Da, este altceva, dar nu ne uitam noi \u00een direc\u021bia cea bun\u0103.<\/p>\n\n\n\n

            C\u0103 Google se purta exact ca vulpea care nu ajunge la struguri au priceput prea pu\u021bini. Iar cei care ziceau ceva… erau ni\u0219te dezinforma\u021bi. V\u0103 spune ceva? V\u0103 aduce aminte de vreo situa\u021bie din prezentul rom\u00e2nesc? Coinciden\u021b\u0103…<\/p>\n\n\n\n

Primul asalt: Google+<\/h2>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marele du\u0219man al celor de la Google a fost \u00eenc\u0103 de la \u00eenceput FaceBook. Ace\u0219tia din urm\u0103 aveau inteligen\u021ba de a profita de nevoia oamenilor de a socializa. Pe cei de pe FaceBook \u00eei durea-n spate de calitate. Ei f\u0103ceau bani! Asta ar fi vrut \u0219i Google…<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ei da, s\u0103 iei pr\u0103jitura din m\u00e2inile lui Zuckerberg, ce vis! La \u00eenceput, Sergey Brin \u0219i Larry Page (fondtorii Google) \u0219i-au zis c\u0103 vor reu\u0219i cu o re\u021bea similar\u0103 cu FaceBook. Au f\u0103cut Google+. Care a murit, au desfiin\u021bat-o dup\u0103 ce au b\u0103gat o mul\u021bime de bani.<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0218i totu\u0219i, cum s\u0103-l lichidezi pe Mark? Doar a\u0219a, cu Google+?<\/p>\n\n\n\n

Datele structurate. Al doilea mare atac<\/h2>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dup\u0103 ce au schimbat ei de mai multe ori algoritmii de c\u0103utare, de au z\u0103p\u0103cit lumea \u0219i dezvoltattorii de pagini web, iat\u0103 c\u0103 au ajuns la solu\u021bia final\u0103. (Solu\u021bia final\u0103, unde am mai auzit eu asta…!?) A\u0219a cred eu, \u0103sta este un punct important \u00een evolu\u021bia celor de la Google. Au schimbat datele structurate, nu vorbesc pentru speciali\u0219ti acum, acest text este pentru profani. Pentru cei care se uit\u0103 dup\u0103 stelu\u021be \u0219i citesc review-uri \u00eenainte de a cump\u0103ra ceva.<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Datele structurate sunt de fapt ni\u0219te scripturi mici pe car ele pui \u00eentr-o pagin\u0103 web. Citind aceste scripturi, Google va pricepe mai bine despre ce e pagina aia… M\u0103 rog, datele structurate erau ele \u0219i \u00eenainte, oarecum sub o alt\u0103 form\u0103, dar trebuia introdus ceva nou. Ceva extra-super formi!<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Acum Google va citi mai bine ce \u00eenseamn\u0103 datele astea. De exemplu, dac\u0103 este un semn c\u0103 acolo se afl\u0103 un review, dou\u0103, trei, naiba \u0219tie c\u00e2te, atunci va pune stelu\u021be \u00een c\u0103utare pe internet. Adic\u0103-\u021bi cau\u021bi pantofi, vezi un magazin cu stelu\u021be, adic\u0103 multe review-uri pozitivie \u0219i ve\u021bi da buluc. C\u0103 a\u0219a sunt oamenii, ca oile, se duc unde v\u0103d stelu\u021be!<\/p>\n\n\n\n

Cum apar review-urile<\/h2>\n\n\n\n

            Ca s\u0103 \u00een\u021belege\u021bi cum apar astea, echivalentul testimonialelor de acum c\u00e2\u021biva ani \u0219i pe care le blamau to\u021bi c\u0103 sunt mincinoase, am s\u0103 v\u0103 explic b\u0103be\u0219te. Deci, d\u0103 unul un review, c\u0103-i place, c\u0103 nu-i place ce a cump\u0103rat, nu conteaz\u0103. Exist\u0103 \u00eens\u0103 un moderator care va zice la r\u00e2ndul lui dac\u0103-i place sau nu s\u0103 apar\u0103 pe site. Bine\u00een\u021beles c\u0103 pune doar dac\u0103-i ceva ok. C\u0103 n-o fi t\u00e2mpit!<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bun. \u0218i vine Google \u0219i zice c\u0103 \u201e\u0103h\u0103, \u0103sta are review-uri bune, ia s\u0103-i d\u0103m cinci stelu\u021be!\u201d \u0218i mai bag\u0103 \u0219i publicitate la noi. Le punem ca s\u0103 \u0219tie lumea ce cump\u0103r\u0103. Stelu\u021be!<\/p>\n\n\n\n

Studiu de caz. Emag<\/h3>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Deci, cump\u0103r ceva de la Emag. Dar m\u0103 r\u0103zg\u00e2ndesc \u0219i vreau s\u0103 anulez comanda, conform regulamentului \u0219i legii. C\u0103 am dreptul. \u0218ti\u021bi vorba, numai c\u0103 aia e cu pot. Completez formularul, scriu review, trimit mesaje, vorbesc la telefon cu kkcenterul, fac tot ce trebuie ca s\u0103 anulez comanda. Dar, totu\u0219i, pachetul vine.<\/p>\n\n\n\n

            N-are importan\u021b\u0103. M\u0103 duc s\u0103-l duc la showroom. Nu, c\u0103 s\u0103 a\u0219tept s\u0103 vin\u0103 curierul dup\u0103 pachet. Ok. A\u0219tept. Dar \u00eentre timp mai scriu un review. C\u0103 mi se pare o firm\u0103 neserioas\u0103 aia c\u0103reia \u00eei trimit mesaje c\u0103 nu mai vreau s\u0103 cump\u0103r, c\u0103 s\u0103 nu mai trimit\u0103 \u0219i ea tot \u00eemi trimite.<\/p>\n\n\n\n

\"seo<\/a><\/figure><\/div>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La dou\u0103 zile dup\u0103 ce le-am trimis pachetul \u00eenapoi vine un mesaj: \u201eNoi nu putem posta astfel de review-uri! Nu se cade!\u201d Adic\u0103 dac\u0103 i-a\u0219 fi pupat \u00een fund se putea…<\/p>\n\n\n\n

            O fi de la coronavirus. Nu \u0219tiu, eu am vrut s\u0103 spun cum se fac review-urile. \u0218i ce sunt alea date structurate.<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Probabil v\u0103 \u00eentreba\u021bi, bun \u0219i ce-i cu asta? P\u0103i, \u0219i Google are angaja\u021bi care trebuie pl\u0103ti\u021bi de undeva. Care alearg\u0103 toat\u0103 ziua s\u0103 fac\u0103 \u0219i ei contracte de publicitate. Crede\u021bi c\u0103 stelue\u021bele astea apar, a\u0219a, dac\u0103 v\u0103 laud\u0103 soacra? Chiar credea\u021bi c\u0103 exist\u0103 ceva organic? Adic\u0103, da, exist\u0103…<\/p>\n","protected":false},"excerpt":{"rendered":"

Daca nu stiati de ce si cum apar stelutele pe Google. Va spun eu, le pune cineva cu m\u00e2na! […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[176,15,178,177,44,175],"class_list":{"0":"post-1206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bolboro-seo","8":"tag-date-structurate","9":"tag-google","10":"tag-like-pe-facebook","11":"tag-review","12":"tag-seo","13":"tag-trafic-organic"},"yoast_head":"\nFabrica de stele de la Google. Date structurate, pe b\u0103be\u0219te...<\/title>\n<meta name=\"description\" content=\"Cum apar stelu\u021bele \u00een rezultatele \u201erich snippets\u201d de la Google? 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