{"id":1294,"date":"2020-06-29T12:39:13","date_gmt":"2020-06-29T12:39:13","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1294"},"modified":"2020-06-29T12:39:14","modified_gmt":"2020-06-29T12:39:14","slug":"sfaturi-copywriteri-sanatosi-la-cap","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/sfaturi-copywriteri-sanatosi-la-cap\/","title":{"rendered":"\u0218apte sfaturi pentru copywriteri (ne)s\u0103n\u0103to\u0219i la cap"},"content":{"rendered":"\n

Cei care scriu \u0219i\/sau fac fotografii sunt considera\u021bi \u00een general ni\u0219te unelte. Arti\u0219ti nu. Cine \u0219tie ce \u00eent\u00e2mplare ar trebui ca un fotograf sau un scriitor s\u0103 fie trecut \u00een r\u00e2ndul celor care chiar sunt profesioni\u0219ti sau arti\u0219ti. Asta se \u00eent\u00e2mpl\u0103 exist\u00e2nd prezump\u021bia c\u0103 dac\u0103 sunt aparate de fotografiat de cump\u0103rat, oricine poate face fotografii. Ce s\u0103 mai vorbim despre telefoane cu camer\u0103!? Dac\u0103 exist\u0103 PC-uri la magazin, imprimante, oricine poate scrie. O carte de exemplu.<\/p>\n\n\n\n

Acum, dac\u0103 exist\u0103 conexiuni la internet, youtube \u0219i facebook, oricine poate pretinde c\u0103 face marketing. Sau un website, SEO, sau eu \u0219tiu ce… Devenim o lume din ce \u00een ce mai priceput\u0103 la toate, mai multilateral dezvoltat\u0103.<\/p>\n\n\n\n

C\u0103 totul este o minciun\u0103 se dovede\u0219te prin recentul exemplu al declara\u021biei deputatului nu \u0219tiu cum \u00eel cheam\u0103 (eu \u00eei ignor existen\u021ba), un buc\u0103lat care scria \u00een declara\u021bia de avere c\u0103 are \u201eciasuri de 12.000 de euro\u201d! P\u0103i, pe cale de consecin\u021b\u0103, dac\u0103 el exist\u0103 \u0219i are diplome \u0219i licen\u021be, are masterate ob\u021binute la \u0219coli \u00eenalte \u0219i a ajuns deputat, un agramat de prima m\u00e2n\u0103, oricine poate ajunge. Fals! Trebuie s\u0103 ai ceva stomac pentru asta, trebuie s\u0103 mai sugi ceva, s\u0103 mai lingi ceva, \u00een fine, sunt destule chestii sc\u00e2rboase pe care le-a\u0219 putea enumera. Dar, asta ar putea face oricine, nu!? Prezump\u021bie corect\u0103. Oricine poate fi sc\u00e2rbos.<\/p>\n\n\n\n

S\u0103 nu bagi frizerii la editur\u0103…<\/strong><\/h2>\n\n\n\n

S\u0103 scrii la ziar era o treab\u0103 de maturitate, de m\u00e2ndrie, de putere de decizie. Era un fel de copywriting primitiv. M\u0103 rog, dup\u0103 ce presa a trecut \u00een mediul online \u00eent\u00e2i a fost un copy-paste, dar nu discut\u0103m asta aici. Vreau s\u0103 v\u0103 zic c\u0103 acum, parc\u0103 mai mult ca niciodat\u0103, cei care scriu sunt considera\u021bi un fel de unelte. Au ni\u0219te joburi \u0219i at\u00e2t. Sunt ca un fel de frizeri, dup\u0103 ce te tund \u00ee\u021bi pun oglinda la spate \u0219i tu te ui\u021bi la cealalt\u0103 oglind\u0103, cea din fa\u021b\u0103 \u0219i vezi dac\u0103 \u021bi-e bine tuns\u0103 bordura la sc\u0103f\u00e2rlie. Sau dac\u0103 e\u0219ti pierdut \u00een spate. Iar frizerul te \u00eentreab\u0103, v\u0103 place domnul meu? E bine? Mai pofti\u021bi \u0219i alt\u0103dat\u0103…<\/p>\n\n\n\n

Cam a\u0219a ajungem \u0219i noi, un fel de frizeri, mergem cu textele la verificat, v\u0103 place? Vede\u021bi ce-am scris? Iar ca s\u0103 publici \u00een site-ul lor ai nevoie de aprobare. Deh, diviziunea muncii, fiecare s\u0103-\u0219i fac\u0103 jobul se opre\u0219te aici. Cei care pl\u0103tesc aprob\u0103 sau nu dac\u0103 un text este bine scris. Lucru firesc p\u00e2n\u0103 la urm\u0103, cine pl\u0103te\u0219te comand\u0103 muzica, dar s\u0103-\u021bi spun\u0103 un neprofesionist c\u0103 acolo ar trebui scris a\u0219a sau altfel, mie mi se pare cam mult. M\u0103 rog, poate sunt eu prea orgolios.<\/p>\n\n\n\n

Dar a\u0219a este, cine pl\u0103te\u0219te comand\u0103 \u0219i \u00een fa\u021ba l\u0103utarilor \u0219i a s\u0103p\u0103torilor de \u0219an\u021buri \u0219i a m\u00e2nc\u0103torilor de porumb.<\/p>\n\n\n\n

\"reportofon\"<\/a>
Meseria de copywriter nu prea exista \u00een anii 90. Reportofoanele de atunci sunt azi \u00eenlocuite de aplica\u021biile pe telefon mobil. Cred c\u0103 nici nu se mai produc casete…<\/figcaption><\/figure>\n\n\n\n

Nu da banii pe reportofoane. Exist\u0103 aplica\u021bii<\/strong> pe mobil<\/h2>\n\n\n\n

Mai demult, c\u00e2nd aveam ceva de scris (despre PSD de obicei) \u0219i dac\u0103 ei nu doreau s\u0103 apar\u0103 vreun text \u00een ziar, despre ceva ce ei nu agreau, se ascundeau \u0219i se d\u0103deau du\u0219i. Iar \u0219eful zicea c\u0103 nu ai voie s\u0103 publici f\u0103r\u0103 pozi\u021bia lor. O prostie, cic\u0103 asta era deontologia. Era pe dracu, \u00een fine, dac\u0103 d\u0103deam la gazet\u0103 mi le luam \u00een spate pe urm\u0103…<\/p>\n\n\n\n

Al\u021bii \u00eemi spuneau c\u0103 vezi, eu \u00ee\u021bi zic, dar nu spui c\u0103 \u0219tii de la mine. Sau \u00eenjurau ca la u\u0219a cortului pe cineva iar apoi, la o simpl\u0103 aluzie la ce au spus ei se ofensau: eu? N-am zis a\u0219a ceva! Puteai s\u0103 le bagi reportofonul c\u00e2t doreai sub nas, nu, ei n-au zis!<\/p>\n\n\n\n

\u00centr-o vreme umblam cu dou\u0103 reportofoane. Mi-aduc aminte c\u0103 un mare director general \u0219i-a chemat liderul de sindicat ca s\u0103 aud\u0103 \u0219i \u0103la ce vorbe\u0219te cu presa. Am plecat \u0219i m-am \u00eentors dup\u0103 un sfert de or\u0103, c\u0103ci \u201e\u00eemi uitasem\u201d o saco\u0219\u0103 \u00een biroul lor. (\u00cen punga aceea func\u021biona un al doilea reportofon \u0219i astfel se afl\u0103 informa\u021bii pe care nimeni nu le va spune niciodat\u0103 presei. Moda celor dou\u0103 reportofoane a tecut \u00eens\u0103…Acum sunt aplica\u021bii pe telefon.)<\/p>\n\n\n\n

Am adoptat \u0219i o alt\u0103 metod\u0103, care \u00eens\u0103 uneori m\u0103 face s\u0103 par idiot. De\u0219i \u0219tiu foarte bine cu cine stau de vorb\u0103, \u00eentotdeauna m\u0103 informez \u00eenainte despre cine este omul cu care vorbesc, despre care scriu, \u00eel \u00eentreb: cine sunte\u021bi \u0219i cu ce v\u0103 ocupa\u021bi? Aproape \u00eentotdeauna acel cineva se ut\u0103 la mine cu ochi mira\u021bi care parc\u0103 spun ce nu \u0219tii cine sunt eu!? Eu \u00eei ignor arogan\u021ba \u0219i-l las s\u0103 cread\u0103 c\u0103 sunt \u00eenc\u0103 unul dintre stupizii care i-au ie\u0219ti \u00een cale. Fac asta pentru c\u0103 a\u0219tept de la el (sau ea) s\u0103-mi spun\u0103 el cine este. C\u0103ci doar a\u0219a voi \u0219ti ce vrea el s\u0103 se \u0219tie.<\/p>\n\n\n\n

\u0218i doar a\u0219a, voi, ceilal\u021bi, ve\u021bi ajunge s\u0103 \u0219ti\u021bi ce nu se \u0219tie \u0219i ar trebui \u0219tiut!<\/p>\n\n\n\n

Am remarcat c\u0103 m\u0103 scutesc de multe pierderi umane (vede\u021bi mai jos ce sunt astea) \u00eentreb\u00e2nd cine e\u0219ti, ce faci \u0219i cum o duci. C\u0103ci oamenii sunt mincino\u0219i, cel mai greu este s\u0103 lucrezi cu omul. Cine se ocup\u0103 cu scrisul, ar trebui s\u0103-ntrebe exact \u0219i precis. \u0218i s\u0103 asculte cu aten\u021bie.<\/p>\n\n\n\n

Nu c\u0103de\u021bi \u00een capcana de a proceda la \u00eendemnul scrie \u0219i tu ceva frumos acolo sau po\u021bi s\u0103 scrii orice dar s\u0103 nu pomene\u0219ti despre nu \u0219tiu ce subiect! Risca\u021bi s\u0103 o lua\u021bi \u00een frez\u0103. P\u0103i dac\u0103 tot facem pe frizerii!<\/p>\n\n\n\n

Scriitori de bloguri, fi\u021bi de\u0219tep\u021bi! Scrie\u021bi frumos…<\/strong><\/h2>\n\n\n\n

Spuneam s\u0103 c\u0103uta\u021bi s\u0103 \u00een\u021belege\u021bi ce vrea clientul. (Dac\u0103 tot sunte\u021bi unelte \u0219i sunte\u021bi pl\u0103ti\u021bi s\u0103 face\u021bi m\u00e2zga-m\u00e2zga pe h\u00e2rtie cum mi-a zis mie odat\u0103, unul…) \u0218i, dac\u0103 pute\u021bi, evita\u021bi s\u0103 scrie\u021bi despre prieteni. \u0102\u0219tia-s cei mai perfizi. Dac\u0103 ei \u00ee\u021bi spun (sau te las\u0103) s\u0103 scrii \u201eceva frumos\u201d despre ei s\u0103 \u0219ti\u021bi c\u0103 intra\u021bi \u00een belea.<\/p>\n\n\n\n

Oamenii nu sunt numai mincino\u0219i, ci \u0219i intoleran\u021bi, rasi\u0219ti, antisemi\u021bi, tupei\u0219ti, afoni \u0219i afemeia\u0219i, agrama\u021bi, \u00eencrezu\u021bi, pro\u0219ti, de\u0219tep\u021bi sau c\u0103c\u0103nari! Pentru fiecare dintre noi ceva frumos \u00eenseamn\u0103 altceva. C\u0103ci dac\u0103 scrii ceva frumos despre cineva, asta s-ar traduce prin a-\u021bi pune o parte din suflet la dispozi\u021bia lui. Ai scris ceva frumos, a\u0219a cum vezi tu frumuse\u021bea. Iar dac\u0103 e\u0219ti fraier \u0219i crezi c\u0103 frumuse\u021bea ta este ceva universal, ai s-o iei din nou \u00een frez\u0103.<\/p>\n\n\n\n

C\u0103ci prietenului t\u0103u, sau amicului sau clientului care te-a \u00eendemnat mi\u0219ele\u0219te s\u0103 scrii ceva frumos despre el, acela va fi primul care te va pocni. Pentru c\u0103, a\u0219a cum spuneam, frumuse\u021bea este ceva personal, fiecare vede frumosul altfel.<\/p>\n\n\n\n

\u0218i frumosul \u0103sta care-l vezi tu, dar nu-l vede el, este o porc\u0103rie. Tu n-ai dreptul s\u0103 ar\u0103\u021bi frumuse\u021bea, a\u0219a cum o vezi. (Nu a\u0219a cum este, c\u0103ci \u0219i asta e relativitate…) Doar ce crede el c\u0103 e frumos, asta \u0219i a\u0219a trebuie scris. Dintr-un singur motiv: el pl\u0103te\u0219te!<\/p>\n\n\n\n

\u0218i, acum, \u00een\u021belege\u021bi c\u0103 dac\u0103 nu face\u021bi a\u0219a, \u00eenseamn\u0103 c\u0103 v-a sosit \u201eciasul\u201d mor\u021bii!<\/p>\n\n\n\n

Iubi\u021bi-i pe \u0219oferi!<\/strong><\/h2>\n\n\n\n

Am pierdut nenum\u0103rate rela\u021bii (nu de dragoste, nu la asta m\u0103 refer, eu am avut \u0219i rela\u021bii cu \u0219oferi c\u0103rora le ziceam \u0219tii c\u0103 e\u0219ti \u0219oferul meu preferat, numai cu tine-mi place \u00een delega\u021bie!) din cauz\u0103 c\u0103 am scris \u201eceva frumos\u201d. \u0218i pentru c\u0103 oamenii sunt a\u0219a cum am spus, egoi\u0219ti \u0219i arogan\u021bi, nu-\u021bi dau voie s\u0103 scrii ce crezi tu c\u0103 ai v\u0103zut frumos la ei. Culmea ipocriziei este \u0219i c\u00e2nd \u00ee\u021bi mai spun c\u0103 e altceva, c\u0103 e\u0219ti orb, c\u0103 nu ai \u00een\u021beles nimic (nu m\u0103 refer la frumuse\u021be acum) c\u0103 de fapt e\u0219ti doar unul dintre t\u00e2mpi\u021bii cu care trebuie, din nefericire, s\u0103 se obi\u0219nuiasc\u0103 \u00een a coexista pe planet\u0103. Planeta lor, planeta maimu\u021belor, planeta nu mai \u0219tiu care…<\/p>\n\n\n\n

Este ca-n amor. Egoismul din dragoste. Unul s\u0103-l accepte pe cel\u0103lalt, a\u0219a cum e, iar cel\u0103lalt s\u0103 vrea neap\u0103rat s\u0103-l schimbe. C\u0103 nu e bine, c\u0103 nu a\u0219a trebuie, c\u0103 asta nu se face, c\u0103 s-ascul\u021bi c\u0103 nu te-nva\u021b\u0103 de r\u0103u… Uit\u00e2nd c\u0103 este doar un punct de vedere \u0219i c\u0103 oamenii sunt at\u00e2t de diferi\u021bi \u0219i c\u0103 tocmai acceptarea reciproc\u0103 este drumul spre \u00een\u021belegere.<\/p>\n\n\n\n

Egoi\u0219tii \u0103\u0219tia-s cei mai mari pi\u0219icheri. Mai tari dec\u00e2t Covidul. Fiecare-\u021bi vrea binele. Fii de\u0219tept, nu-i l\u0103sa s\u0103 \u021bi-l ia…<\/p>\n\n\n\n

S\u0103 n-ajungi l\u0103utar…<\/strong><\/h2>\n\n\n\n

P\u00e2n\u0103 la a ajunge \u00eens\u0103 s\u0103 separ jobul de plaisir a trecut ceva timp. \u00cen care am luat \u0219i bob\u00e2rnace. De exemplu, ar trebui s\u0103 spun cum m-am l\u0103sat de pozat la nun\u021bi. De\u0219i prima facultate a fost pe vremea \u00eempu\u0219catului, eu am f\u0103cut-o cu burs\u0103. Apoi, ca s\u0103 c\u00e2\u0219tig mai mu\u021bi bani, f\u0103ceam poze la nun\u021bi, botezuri, pe unde apucam. Ba, c\u00e2nd nu g\u0103seam, am fost \u0219i la desc\u0103rcat de c\u0103rbuni din vagoanele CFR.<\/p>\n\n\n\n

\u00cens\u0103 ceea ce m-a f\u0103cut s\u0103 pricep c\u0103 fotografii de nunt\u0103 sunt cam ca maneli\u0219tii, a fost ideea asta a nunta\u0219ilor de a te trata cu superioritate. De\u0219i \u00eenc\u0103 nu mi s-a \u00eent\u00e2mplat, am v\u0103zut cum petrec\u0103re\u021bii lipeau bancnote pe fruntea l\u0103utarilor. Care nu ziceau nimic \u0219i c\u00eentau dup\u0103 ureche ce li se cerea. O atitudine asem\u0103n\u0103toare \u0219i fa\u021b\u0103 de fotografi. M\u0103 rog, pozari, c\u0103 \u00eentre a fi fotograf sau a fi pozar este o mare diferen\u021b\u0103. (Azi am v\u0103zut c\u0103 se t\u0103v\u0103lesc pe jos \u00een fa\u021ba unui cuplu, se zbenguie \u0219i-i pozeaz\u0103 de jos, de le ies mirilor ni\u0219te t\u0103lpi ca la Guliver \u00een \u021bara piticilor, dar nu conteaz\u0103 dec\u00e2t spectacolul…)<\/p>\n\n\n\n

Eu n-am putut s\u0103 accept ideea. Nu eram \u00een stare s\u0103 nu-l pocnesc pe cel c\u0103ruia-i f\u0103ceam poza \u0219i nu dorea s\u0103 o pl\u0103teasc\u0103 pentru c\u0103 nu-i pl\u0103cea cum arat\u0103 moaca lui! Iar dac\u0103 f\u0103ceai scandal te reclamau la mili\u021bie, c\u0103 faci bani prin evaziune.<\/p>\n\n\n\n

Abia a\u0219teptam s\u0103 nu mai depind de nun\u021bi \u0219i de copii r\u0103zg\u00e2ia\u021bi care trebuiau poza\u021bi \u00een bra\u021be la mamaia, \u00eentr-o anumit\u0103 pozi\u021bie. Pe atunci nu era nimic digital…<\/p>\n\n\n\n

S\u0103 nu fi\u021bi cofetari<\/strong><\/h2>\n\n\n\n

Unul din reportajele mele favorite este \u201eBadea Petru \u0219i tractorul\u201d. Se \u00eent\u00e2mpla pe la sf\u00e2r\u0219itul anilor 90. \u0218ti\u021bi ce e acela un paore? A\u0219a se zice \u00een Banat la \u021b\u0103ranii autentici. \u0102ia care lucreaz\u0103 p\u0103m\u00e2ntul, care muncesc \u0219i agonisesc. Paori sunt, poate, cei mai harnici muncitori ai p\u0103m\u00e2ntului.<\/p>\n\n\n\n

De\u0219i, unii iau \u00een der\u00e2dere cuv\u00e2ntul \u0103sta de paore. \u0218i-l zic la to\u021bi neaveni\u021bii \u0219i la to\u021bi rata\u021bii. Cum ai f\u0103cut o boac\u0103n\u0103, cum se strig\u0103 la tine, b\u0103i paore!<\/p>\n\n\n\n

Revin. Petru \u0103sta a vrut s\u0103 redevin\u0103 paore. Locuia la sat \u0219i lucra la ora\u0219 \u00centr-o zi a zis c\u0103-\u0219i bag\u0103 picioarele-n f\u0103bric\u0103 \u0219i se face paore. Avea ni\u0219te b\u0103nu\u021bi \u0219i a zis c\u0103-\u0219i cum\u0103r\u0103 tractor. \u00cen ziua aia eu i-am fost tovar\u0103\u0219 de drum. M-a c\u0103rat dup\u0103 el \u00een toat\u0103 Valea Timi\u0219ului cu un zeitung \u00een m\u00e2n\u0103 \u00een care-\u0219i subliniase anun\u021burile cu oameni care v\u00e2nd tractoare.<\/p>\n\n\n\n

Dup\u0103 o zi de alerg\u0103tur\u0103 din-asta, de la unul la altul, dintr-un sat \u00een altul, tot c\u0103ut\u00e2nd tractoare de cump\u0103rat, Badea Petru nu \u0219i-a cump\u0103rat utilaj. P\u0103i bine Petre, (nah c\u0103 azi e ziua lui, azi sunt Sfin\u021bii Petru \u0219i Pavel!) dar ce naiba, o zi \u00eentreag\u0103 \u0219i dintr-at\u00e2tea n-ai g\u0103sit \u0219i tu unul bun? Un tractor, adic\u0103. Nu! C\u0103 el nu-i cofetar, c\u0103 dac\u0103 a zis c\u0103 vrea s\u0103-\u0219i lucre p\u0103m\u00e2ntul cu tractorul, ap\u0103i tractor vrea. C\u0103 el nu-i cofetar, s\u0103 bage ap\u0103 \u00een zm\u00e2nt\u00e2n\u0103, el vrea tractor!<\/p>\n\n\n\n

Nu crede\u021bi \u00een reguli<\/strong><\/h2>\n\n\n\n

C\u00e2nd am intrat \u00een pres\u0103 m-am sc\u00e2rbit rapid s\u0103 fiu fotoreporter. Cea care m-a \u00eengrozit de jobul \u0103sta a fost o femeie. Prima mea \u0219ef\u0103 dat\u0103 dracului! M\u0103 c\u0103ra dup\u0103 ea peste tot s\u0103 pozez pe nu \u0219tiu care c\u00e2nd casc\u0103, c\u00e2nd se scarpin\u0103, chestii din astea. M\u0103 chinuia pe la toate \u0219edin\u021bele de partid pe unde mergea numai cu rahaturi din astea. Apoi f\u0103cea c\u00e2te-un editorial, a\u0219a le zicea ea, \u00een care-\u0219i rev\u0103rsa fierea ro\u0219ie.<\/p>\n\n\n\n

Cu ea am avut \u0219i primul conflict major. Am f\u0103cut pe dracu\u2019n patru s\u0103 scap de ea \u0219i s\u0103-mi v\u0103d doar de articolele mele, s\u0103 nu mai umblu ca un caraghios cu teleobiectivul \u0219i s\u0103 fac poze str\u00e2mbe la liderii de partid care nu-i pl\u0103ceau ei. A\u0219a, trec\u00e2nd \u00een postul de redactor (mai t\u00e2rziu pe cont propriu) credeam c\u0103 \u00eemi voi transforma via\u021ba \u00eentr-o ve\u0219nic\u0103 boemie, c\u0103 m\u0103 doare pe mine capul de \u0219efi \u00eendoctrina\u021bi \u0219i c\u0103 mediul privat este ceea ce-mi trebuie.<\/p>\n\n\n\n

Nu v\u0103 lua\u021bi dup\u0103 chestii din astea, nu exist\u0103 reguli. Nu exist\u0103 nici garan\u021bii c\u0103 ve\u021bi reu\u0219i \u00eentr-un fel sau \u00een altul. Exist\u0103 doar o lupt\u0103 perpetu\u0103 \u00eentre cei care merg la \u0219coal\u0103, \u00eenva\u021b\u0103 gr\u0103m\u0103tic\u0103 \u0219i ceilal\u021bi care au \u201eciasuri\u201d. Ace\u0219tia din urm\u0103 pl\u0103tesc, a\u0219a c\u0103 sunte\u021bi la dispozi\u021bia lor. Sau pleca\u021bi dincolo. \u00cen America. Numai s\u0103 nu v\u0103 cheme Albu Ionel sau Albici sau Albescu, chestii din astea, c\u0103 acum este cu Negru.<\/p>\n\n\n\n

Bun, \u0219i totu\u0219i ce-am vrut s\u0103 spun? C\u0103 eu nu sunt scrib. Adic\u0103 nu stau l\u00e2ng\u0103 faraon \u0219i el s\u0103-mi dicteze, bla-bla bla \u0219i c\u00e2nd nu-i place o liter\u0103 s\u0103-mi ia papirusul din m\u00e2n\u0103 \u0219i s\u0103 m-arunce-n groap\u0103. C\u0103 \u00eenc\u0103 mai am de lucru p\u00e2n\u0103 peste cap. Am vrut s\u0103 transmit asta cuiva. Unui frizer. C\u0103 nici eu nu mi-s cofetar…<\/p>\n","protected":false},"excerpt":{"rendered":"

Cum se lucreaz\u0103 \u00een bran\u0219a copywriting-ului. E un fel de pamflet, nu v\u0103 alarma\u021bi foarte tare […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,119],"tags":[180,179,181],"class_list":{"0":"post-1294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bolboro-seo","8":"category-copywriter","9":"tag-copywriting","10":"tag-reportofon","11":"tag-scriitor-de-bloguri"},"yoast_head":"\nSapte sfaturi pentru copywriteri (ne)sanatosi la cap. Cum se scrie un blog<\/title>\n<meta name=\"description\" content=\"Un pamflet de la cei mai autentici copywriteri, adica vechii ziaristi si ajungem la scriitorii de bloguri. 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