{"id":1343,"date":"2020-08-02T08:23:47","date_gmt":"2020-08-02T08:23:47","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1343"},"modified":"2020-11-30T10:10:06","modified_gmt":"2020-11-30T10:10:06","slug":"copywriting-pentru-site-ul-meu-reguli-sfaturi-idei","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/copywriting-pentru-site-ul-meu-reguli-sfaturi-idei\/","title":{"rendered":"Copywriting pentru site-ul meu. Reguli, sfaturi, idei"},"content":{"rendered":"\n<p>S\u0103 faci copywriting pentru tine \u00eensu\u021bi este una dintre marile provoc\u0103ri. Pentru to\u021bi cei care scriu un blog sau un site de prezentare apar c\u00e2teva dileme. Dac\u0103 nu de la \u00eenceput, cel pu\u021bin de la un moment dat fiecare va c\u0103uta s\u0103-\u0219i l\u0103mureasc\u0103 unul din aspectele de mai jos.<\/p>\n\n\n\n<p><ul><li>C\u00e2t de mare s\u0103 fie textul;<\/li><li>Topica titlurilor \u0219i a propozi\u021biilor, folosirea keyword-urilor;<\/li><li>Lungimea propozi\u021biilor, a frazelor, a fragmentelor de text;<\/li><li>S\u0103 scrii cu diacritice sau f\u0103r\u0103;<\/li><li>M\u0103rimea literelor, distan\u021ba dintre linii, \u00een general formatarea textului;<\/li><li>Cum se scrie pentru a pune \u00een eviden\u021b\u0103 un keyword.<\/li><\/ul><\/p>\n\n\n\n<p>De ce ne-ar interesa aceste detalii!? Da, o \u00eentrebare bun\u0103. Eu cred c\u0103 ar trebui ca fiecare copywriter, s\u0103 aib\u0103 \u00een minte un set de reguli. De exemplu acesta pe care vi-l fac eu mai jos. (Demult doream s\u0103 scriu un astfel de text. Acum \u00eens\u0103 s-a ivit un bun prilej, ave\u021bi detalii \u00een continuare.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reguli pentru copywriting<\/strong><\/h2>\n\n\n\n<p>Am convingerea c\u0103 printre cititorii mei nu se g\u0103sesc doar fur\u0103cio\u0219i. Adic\u0103 acele persoane care citesc \u00een fug\u0103 \u0219i cu un singur scop, respectiv s\u0103 mai fure o idee (facil\u0103, rapid\u0103 \u0219i u\u0219or de pus \u00een practic\u0103) despre cum s\u0103-\u0219i optimizeze site-ul. Am, cu siguran\u021b\u0103, cititori care sunt one\u0219ti \u0219i \u0219tiu s\u0103 scrie rom\u00e2ne\u0219te.<\/p>\n\n\n\n<div align=\"center\"><figure class=\"aligncenter size-medium\"><a href=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba.jpg\" title=\"SEO Timisoara prin redactie...\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba-300x225.jpg\" alt=\"copywriter SEO Timisoara\" class=\"wp-image-881\" srcset=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba-300x225.jpg 300w, https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba-768x576.jpg 768w, https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba-258x194.jpg 258w, https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba-70x53.jpg 70w, https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2019\/08\/copywriter-drujba.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"captionmeu\">\u00centr-una din redac\u021biile pentru care am lucrat. Tocmai \u00eemi cump\u0103rasem o drujb\u0103&#8230;<\/figcaption><\/figure><\/div>\n\n\n\n<p>Marea problem\u0103 a acestor cititori ai mei, adev\u0103ra\u021bi, aceia pentru care cratima \u0219i virgula nu sunt elemente de decor, este aceea c\u0103 (totu\u0219i) nu \u0219tiu s\u0103 scrie. Crede\u021bi c\u0103 glumesc? Nu.Vorbesc chiar foarte serios.<\/p>\n\n\n\n<p>Ca s\u0103 \u00een\u021belege\u021bi ce vreau s\u0103 spun trebuie s\u0103 pleca\u021bi de la o realitate. S\u0103 scrii un site nu-i totuna cu a scrie literatur\u0103. Nu-i totuna cu a scrie un articol \u0219tiin\u021bific. V\u0103 spun \u0219i de ce. C\u00e2nd scrie\u021bi ave\u021bi \u00een minte cititorul pe care-l dori\u021bi. Logic. Dar \u00eenchipui\u021bi-v\u0103 c\u0103 acest cititor, ca s\u0103 afle despre scrierea dvs. se duce la bibliotec\u0103. \u0218i cere bibliotecarei: \u201evreau o lucrare care s\u0103 con\u021bin\u0103&#8230;\u201d ce scrie\u021bi dvs. Adic\u0103 mostra de copywriting pe care a\u021bi produs-o.<\/p>\n\n\n\n<p>Bibliotecara, fat\u0103 de\u0219teapt\u0103 \u0219i cu studii, nu degeaba se fac cursuri de specializare \u00een biblioteconomie, va \u0219ti exact ce s\u0103 v\u0103 dea. Dar numai dup\u0103 ce-i da\u021bi cele c\u00e2teva detalii. A\u0219a, \u00een func\u021bie de valoarea, prestigiul sau acurate\u021bea lucr\u0103rii dvs. va ajunge textul la cititor. La fel se \u00eent\u00e2mpl\u0103 \u0219i pe internet. Doar c\u0103 bibliotecara este de aceast\u0103 dat\u0103 o ga\u0219c\u0103 de programatori cu numele de Google.<\/p>\n\n\n\n<p>V\u0103 spun de la \u00eenceput, chiar dac\u0103 printre ei se afl\u0103 \u0219i oameni care au studii de lingvistic\u0103, toata treaba asta a bibliotecarei o fac ni\u0219te programe. Web crawlere dac\u0103 vre\u021bi. Toate informa\u021biile (pe care le folose\u0219te o bibliotecar\u0103) sunt luate \u00een primul r\u00e2nd din con\u021binutul textului dvs. Cu tot ceea ce con\u021bine el. Adic\u0103 text, titluri, paragrafe, lungime text, etc. \u0218i \u00eencepem prezentarea regulilor.<\/p>\n\n\n\n<div align=\"center\"><a href=\"https:\/\/789.ro\/newsletter\" target=\"_blank\" title=\"fii la curent cu ce scriu pe blogurile mele\" rel=\"noopener noreferrer\"><figure><img decoding=\"async\" src=\"https:\/\/789.ro\/images_com\/newsletter50.png\" alt=\"newsletter\" title=\"Aboneaz\u0103-te la Newsletter\"><figcaption class=\"captionmeu\">Vrei s\u0103 fii la curent cu ce scriu? Aboneaz\u0103-te!<\/figcaption><\/figure><\/a><\/div><br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e2t de mare s\u0103 fie textul<\/strong><\/h3>\n\n\n\n<p>Scrie\u021bi c\u00e2t v\u0103 cade bine. C\u00e2t v\u0103 trebuie ca s\u0103 v\u0103 exprima\u021bi. Dac\u0103 scrie\u021bi mai mult \u00eenseamn\u0103 c\u0103 oferi\u021bi mai mult\u0103 informa\u021bie. Nu \u00eencerca\u021bi s\u0103 p\u0103c\u0103li\u021bi, s\u0103 \u00een\u0219ira\u021bi cuvinte, s\u0103 repeta\u021bi fraze oarecum asem\u0103n\u0103toare. Doar ca s\u0103 lungi\u021bi un text!? Sunte\u021bi depista\u021bi, v\u0103 asigur.<\/p>\n\n\n\n<p>\u00cen peste 25 de ani de pres\u0103 scris\u0103 m-am lovit mereu de treaba asta. Trebuia s\u0103 scriu mereu \u201ela gaur\u0103\u201d, adic\u0103 \u00een ziar aveam rezervat un anumit spa\u021biu. \u0218i m\u0103 enerva la culme, consideram c\u0103 m\u0103 \u00eempiedic\u0103 s\u0103 creez. \u00cens\u0103, \u00een cele din urm\u0103 mi-a prins bine. Ve\u021bi observa \u0219i dvs. c\u0103 dac\u0103 sunte\u021bi obiectiv ve\u021bi scrie at\u00e2t c\u00e2t e nevoie.<\/p>\n\n\n\n<p>Exist\u0103 tot felul de studii, c\u0103 350 de cuvinte, 1000, 2000 de cuvinte. C\u00e2te-i convin lui Google? Este greu de spus, nimeni nu \u0219tie exact, sunt doar presupuneri \u0219i presupuse cercet\u0103ri. Cert este doar c\u0103 dac\u0103 scrie\u021bi mai mult ave\u021bi \u0219ansa s\u0103 transmite\u021bi mai mult\u0103 informa\u021bie. Asta conteaz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Topica, titluri, keyword-uri<\/strong><\/h3>\n\n\n\n<p>Un keyword este un a\u0219a numit cuv\u00e2nt cheie, cel pe care se presupune c\u0103-l insera\u021bi \u00een text pentru ca dup\u0103 el s\u0103 v\u0103 g\u0103seasc\u0103 Google. Care, la r\u00e2ndul lui, s\u0103 indice textul dvs celor ce caut\u0103 dup\u0103 keyword. V\u0103 sugerez s\u0103 plasa\u021bi keyword-ul \u00een titlu. C\u00e2t mai \u00een fa\u021b\u0103. Apoi, la \u00eenceputul unui paragraf. S\u0103-l mai plasa\u021bi de c\u00e2teva ori. Aten\u021bie \u00eens\u0103, nu-l arunca\u021bi cu lopata, cum se spune. Folosi\u021bi-l c\u00e2t mai natural cu putin\u021b\u0103.<\/p>\n\n\n\n<p>Un uz exagerat de keyword-uri are efect contrare, se nume\u0219te super-optimizare. Adic\u0103 \u00eenseamn\u0103 c\u0103 scrii pentru motoare de c\u0103utare. Nu c\u0103de\u021bi \u00een capcana asta!<\/p>\n\n\n\n<p>Titlul nu-l face\u021bi lung. Nu mai mult de 60 de caractere. Sugestia mea. Privi\u021bi \u0219i din imaginea de mai jos c\u00e2t de mult indexeaz\u0103 Google dintr-un titlu. Deci, dac\u0103 pune\u021bi keyword-ul peste 60 de caractere nu o s\u0103 conteze&#8230; Nu-l vede!<\/p>\n\n\n\n<div align=\"center\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2020\/08\/lungime-titlu.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2020\/08\/lungime-titlu.jpg\" alt=\"copywriting snippets\" class=\"wp-image-1345\" width=\"398\" height=\"278\"><\/a><figcaption class=\"captionmeu\">Observa\u021bi din aceste snippet-uri c\u0103 titlul nu poate fi prea lung. Nici descrierea articolului&#8230; <\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u0103 recomand s\u0103 nu scrie\u021bi propozi\u021bii cu mai mult de 20 de cuvinte. De asemenea, corpurile de text s\u0103 nu treac\u0103 de 300 de cuvinte. Dac\u0103 a\u0219a v\u0103 iese, pune\u021bi subtitluri.<\/p>\n\n\n\n<p>Dac\u0103 propozi\u021biile sunt mai scurte textul este mai inteligibil. Se cite\u0219te mai u\u0219or. Dac\u0103 folosi\u021bi corpuri de text de 290-300 de cuvinte ve\u021bi putea ordona mai bine informa\u021bia. Cititorul g\u0103se\u0219te mai u\u0219or ce-l intereseaz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Texte cu diacritice sau f\u0103r\u0103?<\/strong><\/h3>\n\n\n\n<p>Mie mi se pare un nonsens discu\u021bia asta. Adic\u0103 dac\u0103 scrie\u021bi \u00een rom\u00e2ne\u0219te este logic s\u0103 folosi\u021bi caractere rom\u00e2ne\u0219ti. \u00cens\u0103, fi\u021bi siguri c\u0103 Google \u00een\u021belege \u0219i dac\u0103 scrie\u021bi rom\u00e2ne\u0219te f\u0103r\u0103 diacritice. Marea problem\u0103 va fi \u00eens\u0103 a cititorului. Pentru c\u0103 nu e totuna a vinde \u201ep\u0103turi\u201d sau \u201epaturi\u201d, a avea dou\u0103 \u201efete\u201d sau dou\u0103 \u201efe\u021be\u201d!<\/p>\n\n\n\n<p>Google va ar\u0103ta dac\u0103 textul dvs este \u00een limba rom\u00e2n\u0103 (\u0219i) dup\u0103 alte indicii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u0103rimea literelor, formatarea textului \u00een ansamblu<\/strong><\/h3>\n\n\n\n<p>Sunt aspecte foarte importante dar de care nu trebuie s\u0103 v\u0103 pese \u00een faza de crea\u021bie propriu-zis\u0103 a textului. Pentru c\u0103 de ele depinde clasificarea textului ca fiind pentru dispozitive mobile sau nu. Este treaba programatorului s\u0103 se ocupe de asta. Adic\u0103 dac\u0103 liniile sunt prea apropiate, fonturile au m\u0103rime prea mic\u0103, exist\u0103 riscul ca la atingerea unui link s\u0103 ob\u021bine\u021bi ceva aiurea.<\/p>\n\n\n\n<p>\u00cen general Google v\u0103 avertizeaz\u0103 dac\u0103 ave\u021bi astfel de erori.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum punem \u00een eviden\u021b\u0103 un keyword<\/strong><\/h3>\n\n\n\n<p>Revin la keyword. Tocmai pentru a sublinia importan\u021ba acestuia. A\u0219 vrea s\u0103 privi\u021bi keyword-ul ca pe o no\u021biune, nu ca pe un cuv\u00e2nt \u00een sine. Trata\u021bi no\u021biunea aceasta ca pe un substrat, ca pe ceva despre care se vorbe\u0219te \u0219i f\u0103r\u0103 a fi rostit. Folosi\u021bi sinonime, cuvinte asem\u0103n\u0103toare, conjug\u0103ri, articul\u0103ri.<\/p>\n\n\n\n<p>Un keyword este plasat \u00een textul dvs \u0219i dac\u0103 face\u021bi trimitere c\u0103tre un alt articol care este limpede c\u0103 trateaz\u0103 tema respectiv\u0103.<\/p>\n\n\n\n<div align=\"center\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"423\" src=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2020\/08\/cioban.jpg\" alt=\"cioban foto SEO Timisoara\" class=\"wp-image-1355\"><figcaption class=\"captionmeu\">Cioban de pe Valea Cernei \u2013 imagine de Matei B\u00eetea de la SEO Timisoara. Personajul din fotografie ar putea fi unul dintre subiec\u021bii unui proiect la care lucrez acum. Un site despre piele, cosmetologie, aging si cum evit\u0103m \u00eemb\u0103tr\u00e2nirea pielii. <\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Copywriting pe articol \u0219tiin\u021bific. Studiu de caz<\/strong><\/h2>\n\n\n\n<p>\u0218tiu c\u0103 dac\u0103 ve\u021bi scrie pentru web ve\u021bi avea convingerea c\u0103 v\u0103 \u0219tirbe\u0219te din personalitate. Nu este chiar a\u0219a, doar o s\u0103 v\u0103 reorienta\u021bi pu\u021bin. O s\u0103 v\u0103 g\u00e2ndi\u021bi la propriul dvs interes, acela de a fi g\u0103sit de Google. De a avea \u0219anse s\u0103 ie\u0219i\u021bi mai repede \u0219i mai bine \u201e\u00een fa\u021b\u0103\u201d.<\/p>\n\n\n\n<p>S\u0103 scrii pentru web, cu timpul, va deveni o adev\u0103rat\u0103 tehnic\u0103. Nu este art\u0103, nu este \u0219tiin\u021b\u0103, este SEO. Adic\u0103 un instrument prin care ve\u021bi exploata preferin\u021bele (\u0219i chiar sl\u0103biciunile) motorului de c\u0103utare. Fi\u021bi de\u0219tep\u021bi! Dac\u0103 Google vrea \u00eentr-un anumit fel, da\u021bi-i a\u0219a \u0219i oriwnta\u021bi cititorul spre ceea ce dori\u021bi dvs.<\/p>\n\n\n\n<p>Mai jos am s\u0103 ar\u0103t dou\u0103 variante ale aceluia\u0219i text. Una este cea scris\u0103 de Anca Dragomirescu, cealalt\u0103 este cea pe care i-am sugerat-o eu. Nu am alterat con\u021binutul, ci doar l-am pus sub o alt\u0103 form\u0103, mai u\u0219or inteligibil\u0103 de c\u0103tre Google.<\/p>\n\n\n\n<p>\u0218i v\u0103 recomand s\u0103-i cump\u0103ra\u021bi cartea. \u00cen cur\u00e2nd va fi disponibil\u0103 pe <strong><a href=\"https:\/\/estifrumoasa.ro\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/estifrumoasa.ro<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Ce are gravita\u021bia cu \u00eemb\u0103tr\u00e2nirea pielii ?<\/strong><\/h2>\n\n\n\n<p>\u00cemb\u0103tr\u00e2nirea cutanat\u0103 este una dintre cele mai discutate teme ale actualit\u0103\u021bii, \u00een domeniul medico-farmaceutic, cosmetic \u0219i al biotehnologiilor. Acumularea de cuno\u0219tin\u021be privind etapele sale patogenice, a f\u0103cut posibil\u0103 \u0219i g\u0103sirea de tratamente eficiente pentru stoparea sau \u00eent\u00eerzierea acestor procese ireversibile.<\/p>\n\n\n\n<p>Ast\u0103zi cunoa\u0219tem care sunt verigile patogenice ale agingului cutanat. \u00cen principiu, \u00eemb\u0103tr\u00e2nirea pielii cuprinde dou\u0103 componenete majore, care pe parcursul vie\u021bii se influen\u021beaz\u0103 reciproc:<\/p>\n\n\n\n<p>&#8211; <em>\u00cemb\u0103tr\u00e2nirea intrinsec\u0103, numit\u0103 \u0219i crono-indus\u0103,<\/em> a c\u0103rei derulare depinde de factori genetici, constitu\u021bionali (caracteristici personale). Ar fi suficient s\u0103 amintim \u00een acest sens faptul c\u0103, prin determinism genetic, fiecare specie din regnul animal are o anumit\u0103 speran\u021b\u0103 de via\u021b\u0103, aproximat\u0103 pentru om la valoarea de 100 ani. Exist\u0103 \u0219i un concept al ceasului biologic, care explic\u0103 cum procesele biochimice de biosintez\u0103, ca \u0219i diviziunea celular\u0103 \u00een diverse \u021besuturi (deci \u0219i \u00een organul cutanat), cu trecerea anilor, \u00eencetine\u0219te.<\/p>\n\n\n\n<p>&#8211; <em>\u00cemb\u0103tr\u00e2nirea extrinsec\u0103 a pielii,<strong> <\/strong><\/em>av\u00e2nd drept component\u0103 major\u0103 foto-\u00eemb\u0103tr\u00e2nirea (agingul indus de radia\u021bia UV), c\u0103reia actualmente i se adaug\u0103 \u00eemb\u0103tr\u00e2nirea indus\u0103 de stres, de c\u0103dur\u0103, e-poluare \u0219i de fumat.<\/p>\n\n\n\n<p>Aceast\u0103 clasificare a fost cercetat\u0103 p\u00e2n\u0103 la nivel de enzime dermice litice de tip MMP, telomeri cromozomiali (pierderea lor odat\u0103 cu trecerea anilor), procesul de glicare a colagenului (cu implicita rigidizarea sa), ca \u0219i reac\u021biile \u00een lan\u021b declan\u0219ate de radialii liberi toxici de oxigen, etc.<\/p>\n\n\n\n<p>Dar atunci c\u00e2nd vine vorba despre aspectul clinic al \u00eemb\u0103tr\u00e2nirii, uit\u0103m adesea c\u0103 unul dintre cei mai mari du\u0219mani ai noului tablou clinic este chiar GRAVITA\u021aIA. Da, gravita\u021bia face ca excedentul cutanat, rezultat din instalarea laxit\u0103\u021bii tegumentare (deprecierea re\u021belei de colagen \u0219i a altor structuri de sus\u021binere) s\u0103 duc\u0103 la aspectul de fa\u021b\u0103 c\u0103zut\u0103 (ptoz\u0103 facial\u0103), la care i se pot asocia \u0219i alte semne, cum ar fi ridurile gravita\u021bionale (ridul palpebro-malar \u0219i cel nazo-genian).<\/p>\n\n\n\n<p>Constat\u0103rile cercet\u0103torilor nu se opresc \u00eens\u0103 aici. Prin m\u00e2ini nev\u0103zute, ereditatea face ca s\u0103 existe tipare \u0219i similarit\u0103\u021bi ale ridurilor gravita\u021bionale, transmise pe dou\u0103 genera\u021bii (mam\u0103 \u2013 fiic\u0103). Specialistul \u00een chirurgie plastic\u0103 <em>Marlene Sue Fen&nbsp;See<\/em> \u0219i colaboratorii, \u00een lucarea <em>Age- and Gravity-Related Changes in Facial Morphology: 3-Dimensional Analysis of Facial Morphology in Mother-Daughter Pairs, <\/em>sus\u021bine c\u0103<em> <\/em>tehnica analizei tridimensionale, odat\u0103 implementat\u0103, va putea duce la o bun\u0103 \u00een\u021belegere a mecanismelor \u00eemb\u0103tr\u00e2nirii faciale \u0219i a secven\u021bionalit\u0103\u021bii acestora.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u00cemb\u0103tr\u00e2nirea pielii \u0219i gravita\u021bia. Despre aging<\/strong><\/h2>\n\n\n\n<p>\u00cemb\u0103tr\u00e2nirea cutanat\u0103 este o tem\u0103 actual\u0103 \u00een domeniul medico-farmaceutic, cosmetic \u0219i al biotehnologiilor. Acumularea de cuno\u0219tin\u021be privind etapele sale patogenice a f\u0103cut posibil\u0103 g\u0103sirea de tratamente eficiente. De tehnici \u0219i metode pentru stoparea sau \u00eent\u00eerzierea acestor procese ireversibile.<\/p>\n\n\n\n<p>Ast\u0103zi cunoa\u0219tem verigile patogenice ale agingului cutanat. \u00cen principiu, \u00eemb\u0103tr\u00e2nirea pielii cuprinde dou\u0103 componenete majore. Acestea se influen\u021beaz\u0103 reciproc pe tot parcursul vie\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cemb\u0103tr\u00e2nirea intrinsec\u0103, numit\u0103 \u0219i crono-indus\u0103<\/strong><\/h3>\n\n\n\n<p>Este un proces a c\u0103rui derulare depinde de factori genetici, constitu\u021bionali (caracteristici personale). Ar fi suficient s\u0103 amintim \u00een acest sens faptul c\u0103, prin determinism genetic, fiecare specie din regnul animal are o anumit\u0103 speran\u021b\u0103 de via\u021b\u0103. La om, aceasta este aproximat\u0103 la valoarea de 100 ani.<\/p>\n\n\n\n<p>Ceasul biologic \u2013 concept care explic\u0103 \u00eencetinirea proceselor biochimice de biosintez\u0103. Ca \u0219i diviziunea celular\u0103 \u00een diverse \u021besuturi (deci \u0219i \u00een organul cutanat), cu trecerea anilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cemb\u0103tr\u00e2nirea extrinsec\u0103 a pielii<\/strong><\/h3>\n\n\n\n<p>Are drept component\u0103 major\u0103 foto-\u00eemb\u0103tr\u00e2nirea; agingul indus de radia\u021bia UV. Ei i se adaug\u0103 \u00eemb\u0103tr\u00e2nirea indus\u0103 de stres, de c\u0103dur\u0103, e-poluare \u0219i de fumat.<\/p>\n\n\n\n<p>Aceast\u0103 clasificare a fost cercetat\u0103 sub aspectele privitoare la:<\/p>\n\n\n\n<p>\u00b7 enzimele dermice litice de tip MMP;<\/p>\n\n\n\n<p>\u00b7 telomeri cromozomiali, respectiv pierderea lor odat\u0103 cu trecerea anilor;<\/p>\n\n\n\n<p>\u00b7 procesul de glicare a colagenului cu implicita rigidizare a sa;<\/p>\n\n\n\n<p>\u00b7 reac\u021biile \u00een lan\u021b declan\u0219ate de radialii liberi toxici de oxigen.<\/p>\n\n\n\n<p>C\u00e2nd vine vorba despre aspectul clinic al \u00eemb\u0103tr\u00e2nirii, uit\u0103m c\u0103 unul dintre cei mai mari du\u0219mani ai noului tablou clinic este GRAVITA\u021aIA. Ea face ca excedentul cutanat, rezultat din instalarea laxit\u0103\u021bii tegumentare (deprecierea re\u021belei de colagen \u0219i a altor structuri de sus\u021binere) s\u0103 duc\u0103 la aspectul de fa\u021b\u0103 c\u0103zut\u0103, (ptoz\u0103 facial\u0103). Acesteia i se pot asocia \u0219i alte semne. De exemplu, ridurile gravita\u021bionale (ridul palpebro-malar \u0219i cel nazo-genian).<\/p>\n\n\n\n<p>Constat\u0103rile cercet\u0103torilor nu se opresc \u00eens\u0103 aici. Prin m\u00e2ini nev\u0103zute, ereditatea face ca s\u0103 existe tipare \u0219i similarit\u0103\u021bi ale ridurilor gravita\u021bionale. Tipare transmise pe dou\u0103 genera\u021bii (mam\u0103 \u2013 fiic\u0103). Specialistul \u00een chirurgie plastic\u0103 <em>Marlene Sue Fen&nbsp;See<\/em> \u0219i colaboratorii lui sus\u021bin un lucru interesant. Astfel, \u00een lucrarea <em>Age- and Gravity-Related Changes in Facial Morphology: 3-Dimensional Analysis of Facial Morphology in Mother-Daughter Pairs, <\/em>ei se refer\u0103 la<em> <\/em>tehnica analizei tridimensionale. Afirm\u0103 c\u0103 aceasta, odat\u0103 implementat\u0103, va putea duce la o bun\u0103 \u00een\u021belegere a mecanismelor \u00eemb\u0103tr\u00e2nirii faciale. De asemenea \u0219i a secven\u021bionalit\u0103\u021bii acestora.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div align=\"center\"><a href=\"https:\/\/789.ro\/testimoniale\/\" target=\"_blank\" title=\"Un review pentru aprecierea muncii mele\" rel=\"noopener noreferrer\"><figure><img decoding=\"async\" src=\"https:\/\/789.ro\/images_com\/review.png\" alt=\"review\"><figcaption class=\"captionmeu\">Dac\u0103 apreciezi ce scriu, ce fac, poate merge un review&#8230;<\/figcaption><\/figure><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Cateva reguli de baz\u0103 pentru copywriting. Dac\u0103 \u021bine\u021bi cont de ele site-ul dvs va fi mai u\u0219or de g\u0103sit. Iar optimizarea SEO se poate face cu relativ\u0103 u\u0219urin\u021b\u0103&#8230; <a class=\"mh-excerpt-more\" href=\"https:\/\/www.789.ro\/blog\/copywriting-pentru-site-ul-meu-reguli-sfaturi-idei\/\" title=\"Copywriting pentru site-ul meu. Reguli, sfaturi, idei\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[182,180,183,184],"class_list":{"0":"post-1343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-copywriter-matei-bitea","9":"tag-copywriting","10":"tag-cum-se-scrie-un-text","11":"tag-titlurile-unui-articol"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriting pentru site-ul meu. Reguli, sfaturi, idei...<\/title>\n<meta name=\"description\" content=\"Cateva din principalele reguli de copywriting, V\u0103 sugerez s\u0103 \u021bine\u021bi cont. Dac\u0103 le urma\u021bi, ve\u021bi vedea c\u0103 optimizarea SEO se face u\u0219or iar site-ul este g\u0103sit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.789.ro\/blog\/copywriting-pentru-site-ul-meu-reguli-sfaturi-idei\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting pentru site-ul meu. Reguli, sfaturi, idei...\" \/>\n<meta property=\"og:description\" content=\"Cateva din principalele reguli de copywriting, V\u0103 sugerez s\u0103 \u021bine\u021bi cont. Dac\u0103 le urma\u021bi, ve\u021bi vedea c\u0103 optimizarea SEO se face u\u0219or iar site-ul este g\u0103sit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.789.ro\/blog\/copywriting-pentru-site-ul-meu-reguli-sfaturi-idei\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Timisoara. 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