{"id":1649,"date":"2022-07-28T17:43:56","date_gmt":"2022-07-28T17:43:56","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=1649"},"modified":"2022-07-28T17:49:04","modified_gmt":"2022-07-28T17:49:04","slug":"seo-local-afacerea-ta-are-nevoie-de-un-site","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/seo-local-afacerea-ta-are-nevoie-de-un-site\/","title":{"rendered":"Afacerea ta are nevoie de un site sau s\u0103 fie g\u0103sit\u0103?&#8230;"},"content":{"rendered":"\n<p>SEO este chiar un mod de via\u021b\u0103, numai c\u0103 fie nu accept\u0103m, fie nu ne d\u0103m seama sau habar n-avem ce \u00eenseamn\u0103 asta. S\u0103 v\u0103 explic la modul cel mai simplu. Presupunem c\u0103 vre\u021bi s\u0103 v\u0103 vinde\u021bi ma\u0219ina personal\u0103. Ce ve\u021bi face? Ve\u021bi pune un anun\u021b \u00een care titlul s\u0103 con\u021bin\u0103 tipul de ma\u0219in\u0103, starea ei \u0219i eventual pre\u021bul sau num\u0103rul de km.<\/p>\n\n\n\n<p>De ce face\u021bi a\u0219a? Pentru c\u0103 site-ul unde v\u0103 publica\u021bi anun\u021bul va ar\u0103ta celor care caut\u0103 titlurile care con\u021bin un anumit cuv\u00e2nt. De asemenea, \u0219ti\u021bi c\u0103 dac\u0103 vinde\u021bi ma\u0219ina dezmembrat\u0103 ve\u021bi ad\u0103uga la fiecare denumire de pies\u0103 tipul de ma\u0219in\u0103 pentru care este bun\u0103. Ave\u021bi la dispoz\u021bie filtre pentru c\u0103ut\u0103ri, categorii, tag-uri&#8230; De fapt v\u0103 adapta\u021bi anun\u021bul pentru a fi g\u0103sit de cei interesa\u021bi. Practic face\u021bi SEO, adic\u0103 \u201esearch engine optimization\u201d! Doar c\u0103 motorul de c\u0103utare este un mic program.<\/p>\n\n\n\n<p>\u00cen mod identic, doar c\u0103 la o scar\u0103 infinit mai mare, proceda\u021bi dac\u0103 ave\u021bi un site sau o pagin\u0103 de Facebook. Da\u021bi un titlu sugestiv. Care con\u021bine cuv\u00e2ntul pe care \u00eel caut\u0103 oamenii. Deci kewyword-ul! A\u021bi realizat c\u0103 toat\u0103 via\u021ba noastr\u0103 este construit\u0103 pe SEO? Dac\u0103 sunte\u021bi \u00een vacan\u021b\u0103 \u0219i a\u021bi ajuns \u00eentr-un ora\u0219 str\u0103in, vre\u021bi s\u0103 m\u00e2nca\u021bi ceva, c\u0103uta\u021bi de exemplu o pizzerie. Pe telefonul mobil nu apar \u00een primul r\u00e2nd site-urile cu restaurante sau localuri unde pute\u021bi m\u00e2nca o pizza. Apar ni\u0219te loca\u021bii.<\/p>\n\n\n\n<p>Poate c\u0103 pizzeriile pe care vi le arat\u0103 Google nici nu au site-uri! Restaurantul spre care sunte\u021bi \u00eendrumat poate fi la fel, un local, o afacere&#8230;. care s\u0103 nu aib\u0103 site! La ce i-ar trebui? Vrea clien\u021bii de pe plan local, care sunt \u00een apropiere, rup\u021bi de foame \u0219i care sunt dipu\u0219i s\u0103 vin\u0103. Pentru ce i-ar trebui un site pe care s\u0103-l vad\u0103 un client de pe alt continent?<\/p>\n\n\n\n<p>Asta se nume\u0219te SEO local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum func\u021bioneaz\u0103 SEO local&#8230;<\/h2>\n\n\n\n<p>Atunci c\u00e2nd c\u0103uta\u021bi o pizzerie vi se arat\u0103 loca\u021biile care sunt mai apropiate de dvs. Vede\u021bi datele de contact, unde anume este pizzeria, pute\u021bi s\u0103 da\u021bi adresa la navigator \u0219i v\u0103 duce direct acolo. Vede\u021bi produsele, adic\u0103 poze cu pizza, pre\u021buri, m\u0103 rog, tot ce ar putea s\u0103 v\u0103 fac\u0103 s\u0103 saliva\u021bi. S\u0103 v\u0103 dori\u021bi s\u0103 ajunge\u021bi mai repede acolo. Pe asta se bazeaz\u0103 SEO local, pe proximitate, pe varietate de oferte, pe imagini ale produselor.<\/p>\n\n\n\n<p>Face\u021bi un test. Observat \u00eens\u0103 c\u0103 nu este respectat\u0103 neap\u0103rat distan\u021ba mai mic\u0103 fa\u021b\u0103 de punctul de unde se face c\u0103utarea. Apar loca\u021bii mai dep\u0103rtate \u00eenaintea celor mai apropiate. Aceasta deoarece sunt mai bine v\u0103zute de c\u0103tre Google. Oare de ce!?<\/p>\n\n\n\n<p>Explica\u021bia nu poate fi dec\u00e2t una singur\u0103: sunt mai reprezentative la c\u0103utarea respectiv\u0103, \u00een cazul nostru la pizza. Este \u0219i firesc, probabil c\u0103 p\u00e2n\u0103 s\u0103 ajungi la un restaurant select ai mai puitea g\u0103si \u0219i o dughean\u0103. \u00cens\u0103 Google \u00ee\u021bi recomand\u0103 ACEL restaurant! De fapt nu Google \u00een sine, ci recomandarea lui are la baz\u0103 aprecierile celor care au m\u00e2ncat p\u00e2n\u0103 la acel moment pizza aceea.<\/p>\n\n\n\n<p>Adic\u0103 a\u021bi fost la un astfel de local, v-a pl\u0103cut, a\u021bi dat un review, a\u021bi pus poze \u0219i comentarii ce fain a fost, ce bun\u0103 e m\u00e2ncarea, ce personal dr\u0103gu\u021b! Patronul de la local are grij\u0103 s\u0103 fac\u0103 fotografii la m\u00e2nc\u0103rurile lui. Le pune pe net, ofer\u0103 promo\u021bii, este normal s\u0103 c\u00e2\u0219tige reputa\u021bie.<\/p>\n\n\n\n<p>Altfel, loca\u021bii care fizic sunt mai apropiate dar \u00een c\u0103ut\u0103ri sunt ar\u0103tate mai \u00een spate, p\u0103c\u0103tuiesc probabil prin lipsa de preocupare fa\u021b\u0103 de imaginea lor. S-au \u00eenregistrat pe Google Maps \u0219i gata!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elementele esen\u021biale<\/h2>\n\n\n\n<p>Ca s\u0103 exista\u021bi pe Google Maps, s\u0103 v\u0103 promova\u021bi pe plan local nu ave\u021bi nevoie dec\u00e2t de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>loca\u021bie fizic\u0103, cu adres\u0103 unde s\u0103 primi\u021bi coresponden\u021b\u0103;<\/li><li>un num\u0103r de telefon preferabil mobil;<\/li><li>adres\u0103 de e-mail de tip Gmail.<\/li><\/ul>\n\n\n\n<p>Desigur c\u0103 lucurile par simpliste, a\u0219a, vorbind numai. Nu sunt chiar simple dar vestea bun\u0103 este c\u0103 nici complicate. Trebuie munc\u0103 \u0219i munc\u0103. Constan\u021b\u0103 \u0219i preocupare fa\u021b\u0103 de propria dvs imagine.<\/p>\n\n\n\n<p>Mai sus am r\u0103spuns la o posibil\u0103 \u00eentrebare, respectiv \u201ebine, dar cum s\u0103 ne deta\u0219\u0103m fa\u021b\u0103 de cineva care are aproximativ aceea\u0219i loca\u021bie, ofer\u0103 acelea\u0219i produse?\u201d \u0218i mai subliniez o dat\u0103 c\u0103 nu v\u0103 trebuie \u201eneap\u0103rat\u201d un website \u0219i nicio pagin\u0103 de Facebook.<\/p>\n\n\n\n<p>Dou\u0103 cuvinte despre conturile \u0219i paginile de social media. Nici acestea nu sunt necesare \u00een mod imperios. De ce? \u021aine\u021bi cont de comportamentul uman. Atunci c\u00e2nd sunte\u021bi pe strad\u0103 sau la birou ve\u021bi c\u0103uta ce v\u0103 intereseaz\u0103 pe Google, nu pe Facebook sau Linkedin sau Instagram sau orice altceva&#8230;<\/p>\n\n\n\n<p>Asta \u00eenseamn\u0103 c\u0103 (cel pu\u021bin deocamdat\u0103) Google include Facebook \u0219i nu invers. Reflecta\u021bi la asta v\u0103 rog!<\/p>\n\n\n\n<p>Detalii suplimentare: <strong><a href=\"https:\/\/www.789.ro\/seo-timisoara.html\">SEO Timi\u0219oara sau cum ne promov\u0103m pe plan local<\/a><\/strong><\/p>\n\n\n\n<p>Pute\u021bi studia \u0219i pluginul de <strong><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">software de la YOAST<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Pentru promovarea afacerii avem nevoie de doar trei elemente: telefon, mail \u0219i adres\u0103 po\u0219tal\u0103&#8230; <a class=\"mh-excerpt-more\" href=\"https:\/\/www.789.ro\/blog\/seo-local-afacerea-ta-are-nevoie-de-un-site\/\" title=\"Afacerea ta are nevoie de un site sau s\u0103 fie g\u0103sit\u0103?&#8230;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[218,217],"class_list":{"0":"post-1649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-google-maps","9":"tag-seo-local"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afacerea ta are nevoie de un site sau s\u0103 fie g\u0103sit\u0103? 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