{"id":57,"date":"2013-12-28T06:43:54","date_gmt":"2013-12-28T06:43:54","guid":{"rendered":"http:\/\/www.789.ro\/blog\/?p=57"},"modified":"2019-04-07T06:13:14","modified_gmt":"2019-04-07T06:13:14","slug":"noul-seo-cavaler-al-apocalipsei-pentru-spam","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/noul-seo-cavaler-al-apocalipsei-pentru-spam\/","title":{"rendered":"Noul SEO, cavaler al apocalipsei pentru spam"},"content":{"rendered":"<figure id=\"attachment_58\" aria-describedby=\"caption-attachment-58\" style=\"width: 320px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58\" src=\"http:\/\/www.789.ro\/blog\/wp-content\/uploads\/2013\/12\/cavaler-apocalipsa.jpg\" alt=\"cavaler SEO\" width=\"320\" height=\"200\" srcset=\"https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2013\/12\/cavaler-apocalipsa.jpg 320w, https:\/\/www.789.ro\/blog\/wp-content\/uploads\/2013\/12\/cavaler-apocalipsa-300x187.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><figcaption id=\"caption-attachment-58\" class=\"wp-caption-text\">cam asa arata noul SEO pentru spameri<\/figcaption><\/figure>\n<p align=\"JUSTIFY\">&nbsp;Dintr-un articol ap\u0103rut \u00een \u201e<a href=\"https:\/\/searchengineland.com\/library\/channel\/seo\" target=\"_blank\" title=\"Revista online despre SEO si \u00een general tehnica de promovare a site-urilor\">Search Engine Land<\/a>\u201d, \u00een 6 decembrie 2014, putem afla c\u0103 Yandex va renun\u021ba la contorizarea link-urilor externe ale unui site ca element \u00een clasificarea acestora. Yandex, care este similarul lui Google pe pia\u021ba din Rusia, nu face dec\u00e2t s\u0103 implementeze la r\u00e2ndu-i o nou\u0103 strategie de indexare a site-urilor web, respectiv aceea de eliminare a spam-ului. Chiar aceasta este \u0219i explica\u021bia lui Alexander Sadovsky, \u0219eful departamentului de \u201ec\u0103ut\u0103ri\u201d al Yandex, care afirma c\u0103 spamul \u00een Rusia a devenit at\u00e2t de important \u00eenc\u00e2t era necesar\u0103 o reg\u00e2ndire a algoritmului motorului de c\u0103utare, care la aceast\u0103 companie se nume\u0219te <b>Metrika.<\/b> Schimbarea nu va afecta, deocamdat\u0103, dec\u00e2t rezultatele furnizate pentru site-uri din Rusia.<!--more--><\/p>\n<p align=\"JUSTIFY\">Ce \u00eenseamn\u0103 acest lucru pentru Rom\u00e2nia? Probabil c\u0103 foarte mult nu, \u00een sensul c\u0103 Rusia este un partener comercial cu o cot\u0103 relativ mic\u0103, mai ales dac\u0103 facem o compara\u021bie cu anii de dinainte de 90. Impactul asupra de\u021bin\u0103torilor de site-uri rom\u00e2ni mi se pare a fi \u0219i el extrem de mic, aceasta mai ales datorit\u0103 interesului \u00eenc\u0103 mic pentru pia\u021ba ruseasc\u0103. Semnalul care se transmite este \u00eens\u0103 unul mai serios, respectiv acela c\u0103 nici \u00een Rusia nu se mai tolereaz\u0103 spam-ul!<\/p>\n<p align=\"JUSTIFY\">Observatorii aten\u021bi ai pie\u021bei de servicii web, unele prea mult spus de SEO, o pia\u021b\u0103 care \u00een Rom\u00e2nia a furnizat o p\u00e2ine bun\u0103 de m\u00e2ncat celor care prestau a\u0219a-numitele servicii de <i>promovare garantat\u0103<\/i>, de urcare pe <i>primele locuri \u00een Google<\/i>, de plasare pe <i>prima pagin\u0103 Google<\/i> prin tehnici SEO \u0219i altele asem\u0103n\u0103toare, \u0219i-au tras propriile lor semnale de alarm\u0103. Cel mai important avertisment este acesta: gata cu linkurile pl\u0103tite, gata cu linkuri nerelevante, gata cu con\u021binut de proast\u0103 calitate!<\/p>\n<p align=\"JUSTIFY\">Mi\u0219carea celor de la Yandex survine dup\u0103 uria\u0219ul pas f\u0103cut de Google prin penaliz\u0103rile de site-uri date prin algoritmul Penguin. Practic, dac\u0103 \u00een\u021belegem noua filosofie a lumii internau\u021bilor, filosofie care a fost impus\u0103 de o companie cu interese comerciale p\u00e2n\u0103 la urm\u0103, realiz\u0103m c\u0103 Google prin Penguin nu ne face dec\u00e2t un mare serviciu, respectiv acela de a ne ajuta s\u0103 sc\u0103p\u0103m de spam. C\u0103 o face eficient sau mai pu\u021bin, asta este deja o alt\u0103 discu\u021bie asupra c\u0103reia se \u00eencr\u00e2nceneaz\u0103 acum cei care fac SEO. De re\u021binut \u00eens\u0103 ideea c\u0103 dac\u0103 vrei s\u0103 promovezi \u00een c\u0103ut\u0103rile Google, sau Yandex sau oricare alt motor de c\u0103utare, trebuie s\u0103 adop\u021bi o strategie s\u0103n\u0103toas\u0103, altfel mai devreme sau mai t\u00e2rziu vei fi penalizat.<\/p>\n<p align=\"JUSTIFY\">A\u0219adar, firmele \u0219i speciali\u0219tii de SEO trebuie s\u0103-\u0219i reg\u00e2ndeasc\u0103 pentru 2014 metodele \u0219i tehnicile. Trendul este altul, respectiv acela de a promova calitatea prin calitate, iar cei care \u00eenc\u0103 nu au luat \u00een serios tendin\u021ba tot mai evident\u0103 a ultimelor luni, care \u00eenc\u0103 nu au avut de suferit prin c\u0103deri ale site-urilor lor \u0219i deci nu au \u201eexersat\u201d pe pielea lor c\u00e2t de d\u0103un\u0103tor a devenit s\u0103 cumperi link-uri sau like-uri, foarte probabil c\u0103 vor \u00een\u021belege cur\u00e2nd.<\/p>\n<p align=\"JUSTIFY\">O concluzie, r\u0103ut\u0103cioas\u0103 dac\u0103 vre\u021bi, este aceea c\u0103 dac\u0103 tot vrei s\u0103 pl\u0103te\u0219ti pentru a promova \u00een c\u0103ut\u0103rile Google sau Yandex sau orice alt motor de c\u0103utare important, atunci mai bine pl\u0103te\u0219te-le lor! Sau f\u0103 pentru site-ul t\u0103u un SEO s\u0103n\u0103tos&#8230;<\/p>\n<div class=\"fb-like\" data-href=\"http:\/\/www.789.ro\/blog\/?p=57\" data-width=\"200\" data-layout=\"button_count\" data-action=\"like\" data-show-faces=\"false\" data-share=\"true\">&nbsp;<\/div>\n<p><!-- Plaseaz\u0103 aceast\u0103 etichet\u0103 acolo unde dore\u015fti s\u0103 se afi\u015feze butonul +1. --><\/p>\n<div class=\"g-plusone\">&nbsp;<\/div>\n<p><!-- Plaseaz\u0103 aceast\u0103 etichet\u0103 dup\u0103 ultima etichet\u0103 pentru butonul +1. --><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\nwindow.___gcfg = {lang: 'ro'};\n\n  (function() {\n    var po = document.createElement('script'); po.type = 'text\/javascript'; po.async = true;\n    po.src = 'https:\/\/apis.google.com\/js\/platform.js';\n    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);<br \/>\n  })();<br \/>\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>&nbsp;Dintr-un articol ap\u0103rut \u00een \u201eSearch Engine Land\u201d, \u00een 6 decembrie 2014, putem afla c\u0103 Yandex va renun\u021ba la contorizarea link-urilor externe ale unui site ca element \u00een clasificarea acestora. Yandex, care este similarul lui Google <a class=\"mh-excerpt-more\" href=\"https:\/\/www.789.ro\/blog\/noul-seo-cavaler-al-apocalipsei-pentru-spam\/\" title=\"Noul SEO, cavaler al apocalipsei pentru spam\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[100,99,44,14,98],"class_list":{"0":"post-57","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-indexare-google","9":"tag-indexare-yandex","10":"tag-seo","11":"tag-spam","12":"tag-tehnici-optimizare-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Noul SEO, cavaler al apocalipsei pentru spam | SEO Timisoara. 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