{"id":724,"date":"2018-09-21T11:34:37","date_gmt":"2018-09-21T11:34:37","guid":{"rendered":"https:\/\/www.789.ro\/blog\/?p=724"},"modified":"2018-09-21T19:34:47","modified_gmt":"2018-09-21T19:34:47","slug":"promovare-site-uri-marketing","status":"publish","type":"post","link":"https:\/\/www.789.ro\/blog\/promovare-site-uri-marketing\/","title":{"rendered":"Promovarea site-urilor \u0219i cer\u0219etorii de marketing"},"content":{"rendered":"

Acest articol\u00a0se refer\u0103 la acei agen\u021bi de marketing, la speciali\u0219tii SEO, la directorii de promovare sau tot felul de alte denumiri sofisticate \u0219i care m\u0103 agaseaz\u0103, pe mine dar \u0219i pe al\u021bii, s\u0103 le fac diverse oferte, s\u0103 le prezint serviciile mele \u0219i s\u0103 le spun ce fac pentru banii pe care li-i pretind. Sau, unii dintre ace\u0219tia sunt chiar a\u0219a-zi\u0219i mici \u00eentreprinz\u0103tori, \u201epatroni \u0219i antreprenori\u201d deghiza\u021bi sau veritabili, proprietari de magazine online \u0219i care doresc s\u0103 fac\u0103 singuri tot. Dar s\u0103 c\u00e2\u0219tige f\u0103r\u0103 a investi vreun ban. Adic\u0103 profit maxim cu cheltuieli zero!<\/p>\n

\u0218i, constat,\u00a0o parte din \u201especiali\u0219tii \u00een marketing\u201d ai firmelor din Rom\u00e2nia chiar sunt complet pe l\u00e2ng\u0103 subiect. Av\u00e2nd \u00een sarcin\u0103 s\u0103 se ocupe de v\u00e2nz\u0103rile firmei, de promovarea site-urilor lor astfel \u00eenc\u00e2t acestea s\u0103 ajung\u0103 la poten\u021bialii beneficiari ai serviciilor efectele muncii lor sunt vizibil \u00eendoielnice. Mai r\u0103u, sunt consumatoare de resurse financiare iar tot ceea ce \u00eenseamn\u0103 prezen\u021ba online a site-ului firmei lor este deficitar.<\/p>\n

Anali\u0219tii SEO, consultan\u021bii de marketing online\u2026 toate astea sunt (pentru mine cel pu\u021bin) a\u0219a ni\u0219te denumiri sofisticate \u0219i lipsite de con\u021binut! Mare parte dintre speciali\u0219tii SEO sau\u00a0cum dori\u021bi dvs. s\u0103 le spune\u021bi, de fapt\u00a0practic\u0103 metode de cer\u0219etorie online\u00a0\u0219i\u00a0\u00een cele din urm\u0103\u00a0vor sf\u00e2r\u0219i prin a-\u0219i dovedi incompeten\u021ba.\u00a0Din experien\u021b\u0103 v\u0103 spun c\u0103 absolut to\u021bi vor sf\u00e2r\u0219i \u00een derizoriu. Ca s\u0103 fiu mai plastic \u00een exprimare, vor lua cu siguran\u021b\u0103 c\u00e2te-un \u0219ut \u00een cur de la cei care i-au angajat.<\/p>\n

Opinia mea este c\u0103 cer\u0219etorii de marketing online exist\u0103\u00a0din dou\u0103 motive, unul dintre ele fiind ca \u0219i o axiom\u0103 \u0219i nu merit\u0103 s\u0103-ncerci demonstra\u021bia. Este vorba despre faptul c\u0103 mare parte dintre cei buni au plecat deja afar\u0103, \u00een Occident. Din p\u0103cate, vor pleca \u00een continuare. Cei care au r\u0103mas aici se pot num\u0103ra pe degete. Al doilea motiv pentru care se practic\u0103 cer\u0219etoria online este acela c\u0103 ace\u0219ti lupi tineri de fapt n-au \u00eenv\u0103\u021bat nimic \u00een facultate.<\/p>\n

Despre faptul c\u0103 n-au \u00eenv\u0103\u021bat nimic \u00een facultate, nici nu mai povestesc despre liceu, am mai scris \u00een blogul meu de c\u00e2teva ori. \u00cen cele ce urmeaz\u0103 voi \u00eencerca \u00eens\u0103 s\u0103 redau cam cum se \u00eent\u00e2mpl\u0103 asta, cum ajung s\u0103 m\u0103 agaseze. Poate c\u0103 scriind acest text, unii-\u0219i vor da seama \u00een cele din urm\u0103 c\u0103 dup\u0103 at\u00e2\u021bia ani de munc\u0103… am \u00eenv\u0103\u021bat s\u0103 m\u0103 feresc de \u0219mecheri, de cei mai mul\u021bi…<\/p>\n

Cite\u0219te \u0219i… Audit SEO la telefon<\/b><\/u><\/strong><\/a><\/b><\/b><\/p>\n

Metoda \u00eentreb\u0103rilor politicoase<\/b><\/strong><\/h2>\n

Este cea mai simpl\u0103 cale de a afla despre SEO la modul general, despre ce trebuie f\u0103cut pentru optimizarea unui site. Primesc c\u00e2te un e-mail \u00een care sunt \u00eentrebat polticos dac\u0103 a\u0219 vrea s\u0103 m\u0103 ocup de site-ul cutare… C\u00e2t cost\u0103 serviciile mele, dac\u0103 eliberez factur\u0103 \u0219i \u00een c\u00e2t timp termin treaba.<\/p>\n

Apoi urmeaz\u0103 telefonul. \u00cen aceea\u0219i linie, urmeaz\u0103 \u00eentreb\u0103rile. \u0218i de fapt ce fac? Adic\u0103 bine, optimizare SEO, optimizare SEO, dar ce fac eu, c\u0103 a mai fost cineva care tot a\u0219a, a zis c\u0103 face \u0219i de fapt i-a tr\u00e2ntit site-ul.<\/p>\n

A\u021bi observat desigur c\u0103 ac\u021biunea este ca-n romanele bune, cu intriga ce se dezvolt\u0103 a\u0219a, \u00een ritm accelerat. \u00cent\u00e2i, u\u0219urel, totul arat\u0103 ca \u0219i cum eu a\u0219 fi deja cu contractul \u00een buzunar. Apoi, totu\u0219i, ce fac? Dac\u0103 aia e a\u0219a, de ce a\u0219a, dac\u0103 nu fac a\u0219a de ce nu a\u0219a!? M\u0103 rog, \u00een\u021belege\u021bi dvs. Astfel ca, \u00een final, s\u0103 reiese concluzia c\u0103 nu e nimic deosebit ce fac… pentru ce trebuie a\u0219a ceva!? Asta \u0219tie \u0219i el.<\/p>\n

Recunosc, am mu\u0219cat-o. Am fost naiv, prost, m-am l\u0103sat dus cu z\u0103h\u0103relul, \u0219ti\u021bi cum e, ca-n fabula cu vulpea \u0219i corbul, am fost sensibil la lingu\u0219eli \u0219i mi-a sc\u0103pat ca\u0219cavalul din gur\u0103.<\/p>\n

Audit SEO cu \u00eenceti\u0219orul. Pic, pic…<\/b><\/strong><\/h2>\n

Tot a\u0219a, \u00eencepe cu un e-mail: \u0219ti\u021bi, vrem s\u0103 colabor\u0103m \u00een acest fel, v\u0103 deranjeaz\u0103? Ce preten\u021bii ave\u021bi? Apoi, c\u00e2teva zile pauz\u0103. (\u00cen acest timp se caut\u0103 \u0219i pe la al\u021bii, se solicit\u0103 oferte. Evident. Trebuie culese c\u00e2t mai multe informa\u021bii.) Optimizarea SEO este nu este o chestiune a\u0219a de complicat\u0103 \u00eenc\u00e2t s\u0103 n-o po\u021bi face singur. Mai mult, dac\u0103 ai ambi\u021bia s\u0103 cite\u0219ti \u0219i s\u0103 \u00eenve\u021bi vei ajunge s\u0103 po\u021bi st\u0103p\u00e2ni un site.<\/p>\n

Marea problem\u0103 \u00een a \u00eenv\u0103\u021ba \u00eens\u0103 de pe net este aceea a alegerii sursei de informa\u021bii. \u0218i \u00eentre cei ce se ocup\u0103 cu web design-ul sau cei care fac doar optimizare sau numai administrare sunt tot felul de oameni. Ca-n via\u021ba de zi cu zi, unii mai buni, al\u021bii mai r\u0103i. Unii care \u0219tiu ce vorbesc, al\u021bii care vorbesc ce \u0219tiu (ce-mi place mie chestia asta!)<\/p>\n

Dup\u0103 c\u00e2teva zile revine un e-mail, vai, am fost plecat, cu ce pot s\u0103 v\u0103 ajut? Da\u021bi-mi o adres\u0103 de e-mail s\u0103 v\u0103 ofer posibilitatea de a citi Google Analytics. Uita\u021bi-v\u0103 pe site iar eu \u00eentre timp ob\u021bin datele de logare pe site, accesul la CMS. Studia\u021bi site-ul nostru, f\u0103ce\u021bi-v\u0103 o p\u0103rere…<\/p>\n

C\u00e2nd auzi asta… c\u0103 vei primi datele de logare … da, domnilor, au g\u00e2nduri serioase, voi ob\u021bine contractul! Pe naiba, datele alea nu \u00eenseamn\u0103 nimic. Sunt doar un pretext de a mai smulge informa\u021bii, ce crede\u021bi, e bine a\u0219a, dvs. cum a\u021bi face?<\/p>\n

Iar dac\u0103 e\u0219ti fraier… spui tot! Desigur, alt e-mail sau telefon nu vei mai primi. Dac\u0103 ai schi\u021bat deja optimizarea site-ului… cer\u0219etorii de marketing vor \u0219ti ce au de f\u0103cut. Aproximativ. Vor mai compara cu datele ob\u021binute \u0219i de la al\u021bi freelanceri, vor tria \u0219i se apuc\u0103 de treab\u0103. Cu rezerva c\u0103, prin toate datele ob\u021binute, prin cumularea lor, se vor strecura \u0219i c\u00e2teva prostii. P\u0103i, da, dac\u0103 nu le po\u021bi deosebi…<\/p>\n

\u00cencepe rebranduirea site-ului pentru care lucreaz\u0103. Optimizarea SEO f\u0103cut\u0103 dintr-un marketing cer\u0219it. V\u0103 da\u021bi seama, dac\u0103 ar fi \u0219tiut, nu s-ar mai fi obosit s\u0103 trimit\u0103 e-mailuri, s\u0103 vorbeasc\u0103 la telefon, s\u0103-\u0219i asume identit\u0103\u021bi, un roman \u00eentreg, ce mai!?<\/p>\n

Citeste si… <\/b> SEO de prob\u0103. \u021aepelu\u0219 de Bucure\u0219ti<\/b><\/u><\/strong><\/a><\/p>\n

Ce afla\u021bi despre SEO de la mine!?<\/b><\/strong><\/h2>\n

Acum, dup\u0103 ceva experien\u021b\u0103, dup\u0103 ce m-am ars \u0219i eu, recunosc, am fost naiv \u0219i prost \u0219i \u00eencrezut dar sper c\u0103 nu o s\u0103 mai fiu, nu spun nimic. Adic\u0103 nimic, a\u0219a, ceea ce \u0219tie despre SEO orice ageamiu, adic\u0103 lucruri elementare, care cred eu c\u0103 sunt elementare.<\/p>\n

Totu\u0219i, trebuie spus c\u0103 e nevoie s\u0103 comunici cu un posibil client. E nevoie a\u0219adar de o adev\u0103rat\u0103 echilibristic\u0103 printre cuvinte. S\u0103 vorbe\u0219ti despre SEO f\u0103r\u0103 s\u0103 spui ceva? Da se poate, am fost ziarist 25 de ani a\u0219a c\u0103 mi-e u\u0219or.<\/p>\n

A\u0219 vrea \u00eens\u0103 s\u0103 m\u0103rturisesc un lucru. Am suficient de multe momente c\u00e2nd nu \u021bin secrete, c\u00e2nd ajut pe c\u00e2te cineva s\u0103-\u0219i optimizeze site-ul. C\u00e2nd fac asta? C\u00e2nd cineva mi-e simpatic, c\u00e2nd \u00eel v\u0103d bine inten\u021bionat, c\u00e2nd mi-e clar c\u0103 nu stau de vorb\u0103 cu un t\u00e2mpit, c\u00e2nd cineva-mi ofer\u0103 ceva f\u0103r\u0103 s\u0103 a\u0219tepte s\u0103 primeasc\u0103 \u00eenapoi ceva. Sunt sensibil la bun\u0103tate, nu sunt un ciocan!<\/p>\n

Optimizarea site-urilor este destinat\u0103 oamenilor care vor s\u0103 spun\u0103 ceva. Care se pricep la ceva. C\u00e2nd m\u0103-nt\u00e2lnesc cu astfel de oameni mi-e drag s\u0103 vorbesc cu ei. Chiar \u0219i despre SEO. \u0218i, \u00een definitiv,trebuie s\u0103 \u0219tie cineva absolut totul!?<\/p>\n","protected":false},"excerpt":{"rendered":"

Acest articol\u00a0se refer\u0103 la acei agen\u021bi de marketing, la speciali\u0219tii SEO, la directorii de promovare sau tot felul de alte denumiri sofisticate \u0219i care m\u0103 agaseaz\u0103, pe mine dar \u0219i pe al\u021bii, s\u0103 le fac […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[76,77,18,46],"class_list":{"0":"post-724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-audit-seo","9":"tag-marketing-online","10":"tag-optimizare-site","11":"tag-promovare-site"},"yoast_head":"\nPromovarea site-urilor \u0219i cer\u0219etorii de marketing | SEO Timisoara. 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